nautanki.tv

Videocon presents India Youth Icon Awards (Live on the internet courtesy nautanki.tv) - Press Release

2009-09-30T23:05:00.000-07:00

Videocon presents India Youth Icon Awards will be webcast live on nautanki.tv and its network of 16,000 plus publisher sites, saharasamay.com and several other websites on 1st October at 8pm. In addition to this the embed code for the live stream will be available for anyone to use on their website.

Nautanki.tv is powering the live streaming of the Videocon India Youth Icon Awards with its simultaneous broadcast on television. This live stream is expected to garner some of the largest viewership numbers on the Indian Internet space for live streaming of any television event.

Videocon India Youth Icon Awards is a platform to recognize and celebrate individuals who serve as examples for others to emulate. The awards identify leaders at a young age whereby they are celebrated as icons for others to follow.

The Advisory Board for the event include Kiran Bedi, Venugopal Dhoot, Usha Uthup, Dr Naresh Trehan, Paranjoy Guha Thakurta, Shyam Benegal, Leander Paes and Shabana Azmi.

There are nine categories for the Awards - Private Entrepreneurship, Social Justice & Welfare, Entertainment, Arts, Technology, Politics, Media, Sports and India Youth Icon of the Year.

The nominees for these categories include big names like Rahul Gandhi, Ajay Bijli, Sachin Pilot, Priyanka Chopra, Abhinav Bindra, Priya Dutt, Hrithik Roshan, Omar Abdullah, A R Rahman, Shahrukh Khan, Barkha Dutt, Abhishek Bachchan, Saina Nehwal, Rajdeep Sardesai, Vijender Singh, M. S. Dhoni and Neeraj Roy among others.

The live webcast will take place on 1st October 2009 at 8pm on http://live.nautanki.tv/india-youth-icon-awards/.

The live web stream page will also host a Facebook Connect and a Twitter application. This will enable people watching the event on http://live.nautanki.tv/india-youth-icon-awards/ to post comments and discuss the awards real time and create a viral effect around the event. This effort will ensure that the event is more participative and interactive.

In addition to this, the Facebook community of fans of the India Youth Icon Awards has grown to over 4700 members and they have interacted regarding their choice of the winner with over 1500 comments in the last couple of weeks.

In the past, Nautanki.tv has successfully live streamed the General Election 2009 (with Zee News) and the Union Budget 2009 (with UTVi) on the internet.

About Nautanki.tv:
An online video broadcasting network that has content partners such as Star Plus, Colors, NDTV Imagine, Zoom, FTV, MTV, Channel [V], UTVi, Zee News and Live India on board, Nautanki.tv generates as many as 38 million views daily from 6 million unique viewers spread over 16,000 websites. The Nautanki.tv video player is now available on a number of popular sites including, AOL Video, Truveo, ICQ, Indyarocks, Bollywood Hungama, Biigpiic, and Facebook. Nautanki.tv has also harnessed the social media space around blogs and niche websites by allowing the blogger to embed a widget that carries the content from the 26 channels it partners. Hungama owns a majority stake in the company.

Webtalkies '09 takes off!

2009-09-04T02:33:00.000-07:00

Nautanki.tv (www.nautanki.tv) presents Webtalkies ’09, an online short film festival which will take off on 1 September 09 on Mirch Masala, a channel owned by Nautanki.tv.

Entries for Webtalkies closed on 15th August 09 and we have with us films from across the country – interesting takes on universal topics like AIDS, love, money, suicide, marriage, art, poverty, sexual abuse, poetry, literature, supernatural, time, dreams and many more.

The films are from three to fifteen minutes, both fiction and non-fiction, across genres and languages.

Out of the 100 plus entries received for Webtalkies, 26 films were shortlisted in terms of concept, originality, storytelling and technical quality.

The shortlisted films will be screened on nautanki.tv from the 1st to the 30TH OF September 09.

They will be simultaneously judged by our panel of judges including Amole Gupte (originator, writer and creative director of Taare Zameen Par and actor in Kaminey and over a 100 student films), Paromita Vohra (Documentary Filmmaker and Writer, has made award winning films like Q2P, Unlimited Girls and Cosmopolis and writer of Khamosh Paani which won the Best Screenplay award at KARA), Niraj Voralia (Editor of Shwaas, India’s entry for the Oscars, Valu, Dahavi F and National Award winning Marathi film, Vastupurush) and Mahesh Aney (National Film Award winning cinematographer for Swades) – all exceptionally talented in their own fields - who will rate the films according to various criteria - Direction, Cinematography, Editing and Sound.

Jeroo Sam Patel, Chief Operating Officer, Nautanki.tv says, “Nautanki.tv has been encouraging independent filmmakers since inception via Mirch Masala – our in-house channel for independent short films and documentaries. Mirch Masala helps filmmakers showcase their films and also earn revenues while they are at it. Webtalkies is the first of its kind online film festival which will also have the winning films screened in theatres and other mediums.”

“We believe that the audience is very interested in independent content, as it is original, experimental and not run of the mill. The idea is to create platforms for independent content providers and interest them enough to create content and screen it to a larger audience across mediums instead of restricting it to traditional mediums alone,” she added.

The best three films will be chosen by the jury as per the following categories and will be awarded prize monies as follows:
• Best Short Film: Rs 50,000
• Best Editor: Rs 25,000
• Best Cinematographer: Rs 25,000
In addition, the film that gets the highest number of views on nautanki.tv will be awarded the
• Audience Choice Award and a cash prize of Rs. 30,000

The winning films will be announced and screened in INOX, Nariman Point and filmmakers can interact with the jury on various aspects of filmmaking.

Viewers can also rate, comment and review the films. The best 5 comments/reviews will win tickets to the Webtalkies screening at INOX, Nariman Point

About Nautanki.tv

Nautanki.tv is an online video broadcast platform based in Bombay and has the largest viewership of Entertainment content in South Asia. We have over 30 million videos viewed everyday through our network of widgets placed across 11,000 plus blogs and websites on the internet space. We work with some of the biggest names in the television industry and have a bouquet of television channels like Star Plus, Colors, MTV, Channel V, Zoom, ITN UK and Zee News to name a few.

Nautanki.tv owns an online channel called 'Mirch Masala' which showcases short films and documentaries. It provides opportunity and a platform to filmmakers across the world to screen their films and generate revenue on them. The film festival will run on Mirch Masala.

WIN FREE TICKETS!!

2009-09-01T00:50:00.000-07:00

You can also rate, comment and review the films. The best 5 comments/reviews
will win tickets to the Webtalkies screening at INOX, Nariman Point which
will be attended by our award winning jury members - Amole Gupte, Creative
Director, Niraj Voralia, Film Editor, Mahesh Aney, Cinematographer and
Paromita Vohra, Documentary Film maker.

For more details click here:

http://nautanki.tv/site_media/webtalkies/

Webtalkies - Shortlisted Films

2009-08-27T03:46:00.000-07:00

The following is the list of the 26 shortlisted films for Webtalkies '09 :

'A'- Parikshit Marathe
Arabi Rumaal - Bardroy Barretto
Clued Into You - Shoa Hussain
Coin - Rahul Bhole
Ehsaas - Tony Fernandez
Escape - Rahul Bhole & Manish Rohit
Goodbye Thackeray - Samir Ahmed Sheikh
Guitaar - A.Vinod
In The Middle of Nowhere - Divyang Thakkar
Jack Anand - Vinit Kanojia & Paritosh Bhole
Johnny Sharma - Paritosh Bhole & Deep Panjwani
Kisna - Rahul Malpe
Lets Have Coffee - Supriyo Maitra
Naalu Mazhapaatakal - Jubith Nambradth
Picture This - Divyang Thakkar
Reviving Toru Dutt - Deep Panjwani & Ravi Rajput
Rewriting The Rules - Miriam Chandy Menacherry
Sorry - Rahul Shanklya
Stranger - Rahul Desai
The Jihad Symphony - Nirman Deepak
The Razor's Edge - Sunny Lahiri
The Reptile Home - Yashowardhan Kauns
Unveiled - Aparna Purohit
When Silence Sings - Leela Roy Ghosh
Zero Error - Divyang Thakkar
The Fourth Dimension - Sunny Lahiri

These films will run on Mirch Masala from the 1st to the 30th of September 2009. These films will simultaneously be sent to our jury members who will rate them according to various criteria - Direction, Cinematography, Editing and Sound.

The list of the winning films will be put up on the 1st of October 09.

All the best people!! :)

Webtalkies Jury

2009-08-27T03:38:00.000-07:00

Presenting the jury for Webtalkies 09 - an online short film festival on Nautanki.tv :

Paromita Vohra - Writer and Filmmaker

Paromita Vohra is a filmmaker and writer whose work plays with fiction and non-fiction to focus on ideas of gender, urban life and popular culture.

Her films as director include the documentaries Morality TV aur Loving Jehad: Ek Manohar Kahani (Best Short Doc International Video Festival of Kerala 2008), Q2P (Best Documentary, IFFLA and Best Documentary, Bollywood and Beyond, Stuttgart, 2007), Where’s Sandra?, Work In Progress: At the WSF, Cosmopolis: Two Tales of a City, Unlimited Girls (Women’s News Award, Women’s Film Festival in Seoul; Best Documentary, Aaina Film Festival), A Woman’s Place, A Short Film About Time and Annapurna: Goddess of Food.

She is the writer of the feature Khamosh Pani ( Silent Waters), about a woman whose life is transformed by growing fundamentalism in a Pakistani village (Dir: Sabiha Sumar) which won the Best Screenplay Award at the KARA Film Festival and the Best Film at the Locarno Film Festival. She has also written the documentaries A Few Things I Know About Her (Silver Conch,MIFF 2002, National Award for Best Documentary) , If You Pause and Skin Deep.

She writes extensively for print, both fiction and non-fiction, teaches scriptwriting as visiting faculty at various universities and has done considerable work with young people with a focus on radio. She is currently working on a non-fiction book.

Niraj Voralia – Film Editor

Niraj is an FTII graduate and has edited a number of feature films which include Shwaas (Dir: Sandeep Sawant) which was nominated as India’s entry for the Oscars, Valu (Dir: Umesh Kulkarni), a children’s film Dahavi F (Dir: Sumitra Bhave and Sunil Sukthankar), and Vastupurush which received the National award for Best Marathi Film in 2003.

He is also a visiting faculty at the Social Communications Media course at Sophia Polytechnic, Mumbai where he teaches and has helped the students with his editing expertise in their filmmaking projects.

Mahesh Aney - Cinematographer

In 1974, he chanced upon Herzog’s Aguirre : The Wrath of God and became a convert. He had planned to pursue a management degree. He joined film school instead.

Today, Mahesh Aney is a National Film Award winning cinematographer. An FTII Pune graduate with specialization in cinematography he has shot for more than a thousand commercials with leading directors like Prahlad Kakkar, Mukul Anand, Ram Madhvani, Prasoon Pandey, Ashutosh Gowarikar and many others. His commercials include award-winning films for Pepsi, Kellogg's, Tata Steel, Feviquik and Maggie among others. He has also cinematographed two international music videos for Deep Forest and Mirage.

Mahesh has also conceptualized and directed extremely popular television shows like Movers & Shakers, Bindaas Bol, Kya Masti Kya Dhoom, Saturday Suspense and Wajood, which have won several awards.

In 2004, he shot Swades, for which he won the National Award for Best Cinematographer.

Currently he is shooting an English film for BAFTA nominated director Suri Krishnamma called Good Sharma.

Amole Gupte - Creative Director

Amole Gupte is the originator, writer and creative director of Taare Zameen Par; a film that stirred the entire world and nation and that enthused a spectacular social change in the parent-child relationship with its message being, ‘every child is special’. He has acted in more than 110 student films of FTII, Pune and now stars in Vishal Bharadwaj’s Kaminey as one of the chief protagonists’. “Chor Bazaar” - His book, amalgamated with his sketches will release with his next film, Sapnon Ko Gintey Gintey, which is in the pre-production stage. He has been the visiting faculty at esteemed film-making & media institutes like FTII, Whistling Woods International and MET.

The Indian Union Budget Live with UTVi

2009-07-04T21:21:00.000-07:00

Now you can watch the Indian Union Budget live with UTVi at http://budget.nautanki.tv/

If you are a Facebook user you can post your comments and share it with your friends.

And for the first time we allowed the live stream feed to be taken by any blog or website you want by just copying the embed code give below the live stream player on the webpage:

We had formidable names join in : Financial Express, Mid-day.com, UTVi.com, etaxindia.com and over 500+ blogs. The results were as follows:

* Total views – 1.2 million across widgets, embeds and main page
* Peak streams – 4,400 streams/sec
* Avg. content viewing – 18 mins/user

Nautanki.tv enables you to add value to your user by providing easy methods to make video content available for your use. We hope that this initiative of ours ensures that the Budget 09 presented by the Finance Minister of India is debated and discussed and a strong message goes out to the government that the Internet user in India does care for his country.

Team Nautanki.tv

Indyarocks.com partners with nautanki.tv, Offers free online access to 16 premium video channels

2009-05-26T04:39:00.000-07:00

Top Indian Entertainment based social network – Indyarocks.com has announced the launch of 16 Free premium video Channels in partnership with Online Video distribution platform nautanki.tv

This partnership will offer 3 million users of Indyarocks free online access to premium video content from Youth Channels (MTV, Channel[v], FTV), News Channels (Times Now, Zee News), General Entertainment channels (Colors, Star), Movie Based channels (Zoom, Eros, Bollywood Hungama, Lehren) and a Bhangra channel.

Kalyan Manyam, co-founder, Indyarocks.com said, “Our Partnership with nautanki.tv will enable us to further strengthen our leadership in entertainment based social networking. Efforts are in place to increase the number of online video channels to 25 by Dec 2009.”

“We are excited with the partnership with Indyarocks.com. Indyarocks.com has a done a great job of implementing the nautanki.tv api suite to provide premium video content to its users. We hope that the users of Indyarocks.com have a great time watching premium video content from nautanki.tv’s content partners.” Says Sunil Nair, CEO nautanki.tv

Indyarocks.com is a free to use service. The premium video channels can be accessed at http://videos.indyarocks.com . People can also register at www.indyarocks.com for free and enjoy any or all of the following services: 360 degree Bollywood content, 12500 free games, cricket, customizable profiles, free SMS interactivity, SMS based Calendar, SMS based Status updates, Integrated Media Center with capability to upload and share unlimited Photos, Videos, Blogs and much more.

About Indyarocks

Indyarocks is a niche social networking platform. Launched in June 2007, it already serves the entertainment and communication needs of over 3 million Indians across the globe.

About Nautanki.tv

Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 13000 widgets placed on its partner websites. Nautanki.tv widgets and api’s are used on Facebook, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 38 million original videos to over 6.5 million viewers daily.

Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a controlling stake in Nautanki.tv.

Kudos to the Tech Team!

2009-05-16T06:29:00.000-07:00

The Zee Facebook project wouldn't have been a success if it weren't for the Tech Team who worked like sages on a mission. And kudos to them for pulling it off brilliantly!

Deepak from the Tech team here shows us just how many hours of sleep the tech team got per day till this project finally took off!

Election Results | Live on Facebook | Powered by Nautanki.tv

2009-05-16T01:36:00.000-07:00

We at Nautanki have been experimenting with a few things, and one of the biggest associations and experiments that we’ve had on the drawing board for a few months is going to take off tomorrow. We’ve partnered with the biggest social networking site in the world – none other than Facebook – along with one of India’s leading Hindi news channels – Zee News – to bring a LIVE webcast of the election results, from May 16 to 18.

What’s unique? It’s only the first time in India that election results are going to be streamed live on the internet. And what’s more – it’s interactive. People will be able to leave their comments and discuss while watching the stream, real-time. Try it out yourself – the link is http://elections.nautanki.tv/ and the Facebook page for this event is here.

Already there’s been quite a buzz created about this. Times of India, Asian Age have written about this, so have aFaqs. Other websites on which this news is present: CIOL, WatPR, Pluggd, WATBlog.com, Alootechie.com, ITMAGZ and TelevisionPoint. Infact, we were the first Indian corporate to tie up with Facebook. But don’t take our word for it, ask Mid-Day!

There are going to be no advertisements during the telecast. This is a purely brand-building exercise. Facebook is trying to penetrate deeper into the Indian market to oust the incumbent, Orkut. And reaching out to a target audience in a language they are comfortable with is the strategy. And Nautanki, who has an association with Zee, is providing them the perfect platform to do so. For Zee, it’s a step to reach out to more people in the online space. For Nautanki, it’s a promotional event to show the world the possibilities that it can offer through video advertising on a network extending to close to 13000 websites, and a daily viewership of 38 million, around the world.

Let us know what you think. This is just one of many plans that Nautanki has in the pipeline. An online short-film festival and India’s first online rock music fest are on the cards for later this year.

After all, we’re more than just a video content network – we are everywhere!!!

Webtalkies '09

2009-05-13T06:15:00.000-07:00

Create your own language. Extend the boundary. Take a leap. And reach out to the largest audience you could dream of via webtalkies ’09, an online film festival hosted by nautanki.tv.

Webtalkies invites films, both fiction and non-fiction, across genres and languages. The only constraint would be in terms of the film duration which will have to be between min 3 to max 15 minutes. The shortlisted films will be screened on nautanki.tv and simultaneously judged by our panel of judges including filmmakers like Paromita Vohra and Amol Gupte, film editors like Deepa Bhatia and cinematographers like Mahesh Aney.

The best three films will be chosen by the jury as per the following categories and will be awarded prize monies as follows:
• Best Short Film : Rs 50,000
• Best Editor : Rs 25,000
• Best Cinematographer : Rs 25,000
In addition, the film that gets the highest number of views on nautanki.tv will be awarded the
• Audience Choice Award and a cash prize of Rs. 30,000.

CONTENT SPECIFICATIONS:

The film will have to be based on an original story. It can be either fiction or non-fiction.

The year of production of the film should be between 2006 - 2009. We will not accept films made prior to 2006.

Films in all languages are welcome. However, non-english films will have to be subtitled in English.

You can use any kind of camera to make the film – right from a mobile phone to a high end camera.

There is no restriction on the number of movies you submit to the festival, but each movie will be considered as a separate entry and has to be submitted with separate submission forms.

Your movie should not have been released or published anywhere on the theatrical, television or online space prior to the festival.

Films with pornographic material will be rejected and queries not entertained.

Please ensure that you have the rights to all material (video, audio, music, songs, photographs, etc) used in your film or that it is royalty free. In case of copyright issues Nautanki.tv shall not be liable and the film shall be out rightly rejected without any explanation thereof.

The copyrights of the film will lie with the filmmaker.

The distribution rights of all the films submitted will lie with Nautanki.tv. After the festival the filmmaker can distribute the films on other mediums.

The film will have to be between 3 to 15 minutes inclusive of the credit titles.

The submission form attached along with this mail will have to be filled in by the filmmaker and sent along with the dvd. We will not accept Entries with incomplete forms. Please ensure that all details are provided.

The film along with the submission form have to be sent to :
Nautanki.tv Networks Private Limited, 24, Aaram Nagar Part 2, J P Road, Versova, Andheri West, Mumbai 400061.

PROCESS:

1. Entries open 1st June, 09 to 15th July, 09. No entries will be accepted after 15th July.

2. There is no entry fee.

3. Film format - *.avi

4. Video formats accepted:
(i) NTSC (720 x 480 pixels)
(ii) PAL (720 x 576 pixels )
(iii) SECAM (768 x 576 pixels)

5. Please burn your film as a data file on a DVD. The DVD should be marked with the name of the film, filmmaker, duration, email id & phone no.

6. The shortlisted films will be notified by mail on 1st August, 09 and the films will be put up on www.nautanki.tv

7. The rejected films will be notified by mail.

8. The best three films selected by our esteemed jury members will be declared on 7th September, 09.

9. The winning films will be screened at INOX, Nariman Point on the 27th of September 09 and the jury will present the cash prizes.

10. Any changes in dates will be notified.

About Nautanki.tv

Nautanki.tv is an online broadcast platform based in Bombay and has the largest viewership of Entertainment content in South Asia. We have over 30 million videos viewed everyday through our network of widgets placed across 11,000 plus publishers. We work with some of the biggest names in the television industry and have a bouquet of television channels like Star Plus, Colors, MTV, Channel V, Times Now, Zoom, ITN UK and Zee News to name a few.

Nautanki.tv owns an online channel called 'Mirch Masala' which showcases short films and documentaries. It provides opportunity and a platform to filmmakers across the world to screen their films and generate revenue on them. The film festival will run on Mirch Masala.

For any further queries please write in to Priyanka Bhuyan at webtalkies@nautanki.tv or call on (022)26323338

video weekends 1

2009-04-17T06:05:00.000-07:00

Lehren on Nautanki.tv

2009-04-02T23:44:00.000-07:00

Lehren, India's first 24x7 showbiz news and entertainment channel, has entered into an agreement to have their content on Nautanki.tv.

Lehren is the only news channel in India whose mandate is exclusive to Indian showbiz while spanning the entire spectrum of activities within it. It is the definitive source of news and information on Bollywood and bills itself as THE Bollywood channel. Its engagement with Bollywood dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India's then emerging television industry. To this day Lehren enjoys great brand recall within the film industry and among Bollywood fans world over.

Before their foray into television, Lehren decided to go the unconventional way and launch their channel on the world wide web. “We decided to partner with Nautanki.tv as it is a superior platform vis-a-vis the other players. It also has a number of reputed channels and great viewership. We also found its concept of distribution – via over 10000 widgets across blogs and websites very interesting,” said Deepali Narsiker, Head of Broadband Services at Lehren Entertainment Pvt Ltd.

Lehren will go live on nautanki.tv on 3 April 2009 with their vast repertoire of content which includes mainly Bollywood - film first looks, movie premieres, celebrity chats, interviews, movie reviews and previews, music launches, music releases, making of and behind the scenes. Apart from Bollywood there will also be Hollywood and Regional content.

Lehren hopes to aid the globalization of Bollywood and in so doing become a global player itself and this is just the first step.

Nautanki.tv recently went global with ITN, UK and also partnered with Viacom 18 for their MTV India and Colors channels and with Broadcast Initiative for Mi Marathi and Live India news channel. With these tie-ups most of the major television broadcasters in India are now part of the Nautanki.tv Platform.

Nautanki.tv goes Global

2009-03-17T06:57:00.000-07:00

ITN UK - one of the world's leading news and multimedia companies has entered into an agreement to have their content on Nautanki.tv making it the first global broadcaster to partner with the platform. The channel is live on the network since 16th March 2009.

It all began in October 2008, when Mr. Sunil R Nair, CEO of Nautanki.tv met Mr. Nicholas Wheeler, MD, ITN ON (ITN’s multimedia division for online and mobile platforms) at MIPCOM in Cannes. Mr. Wheeler found the core idea behind Nautanki.tv – of distribution through widgetisation an interesting concept, as opposed to a portal or destination based model to generate viewership.

Almost 8 percent of the Nautanki.tv views come from the UK and Mr. Wheeler was keen to tap the market of the Indian Diaspora in UK. The key factor for ITN was the vastness and spectrum of viewership of the Nautanki.tv network.

ITN will go live with seven shows on Nautanki.tv - News Bulletins, Gamerzine TV, T3 Gadget show, Game on, This is Genius and English Premier League stories amongst others. ITN plans to experiment in the future with their niche programming using Nautanki.tv as the distribution platform.

Nautanki.tv recently partnered with Viacom 18 for their MTV India and Colors channels and with Broadcast Initiative for Mi Marathi and Live India news channel. With these tie-ups most of the major television broadcasters in India are now part of the Nautanki.tv Platform.

Music Today for a fresh tomorrow on Nautanki.tv

2009-03-05T01:22:00.001-08:00

The myth that certain genres of music do not do well on the internet is put to test by Nautanki.tv.

Music Today, a division of The India Today Group has emerged as the most prestigious label in classical Indian music taking the lead in preserving and promoting India's rich musical heritage the world over.

It succeeds in presenting and making Indian classical music more accessible to newer audiences, spelt out in its innovative and editorially strong concepts and well thought out themes like Ragas from Dawn to Midnight, Songs of the Seasons and Shringar.

Music Today came onboard the Nautanki.tv platform on 9th February 2009 with the best Indian music on offer, including World Music, Sufi and Maestros.

We also look forward to their vast repertoire that includes Hindustani and Carnatic music, semi classical forms, devotional, sufi, folk, regional, wedding songs and new age music.

Founder and CEO of Nautanki.tv, Sunil R. Nair says, “There is a myth that certain genres of content do not do well on the internet. We at Nautanki.tv, have taken it up as a challenge and launched Music Today, a channel catering to World, Sufi and other forms of folk and classical music. The interesting part here is the increasing number of views since the day we launched. Today, the channel has 0.3 million views per day on an average. We are also looking forward to shows related to lifestyle and other genres from the record label. Not only will the viewers have more music to listen to, but they will also have a chance to rejuvenate themselves with the other lifestyle shows being launched in the near future on Music Today.”

About Music Today

Music Today is fast emerging as a progressive music company with a vast repertoire which includes Hindustani and Carnatic music, semi classical forms, devotional, sufi, folk, regional, wedding songs and new age music. Music Today identifies cross-musical fertilization as a new thrust area where cutting edge pop artists interface with their classical roots to generate a new contemporary Indian sound and take it to a global platform in its right perspective.

About Nautanki.tv

Nautanki.tv is an online entertainment broadcast platform that offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites for free, from anywhere across the world.
Nautanki.tv brings together a large selection of videos from more than 100 content providers, including Fashion TV, Zoom, Bollywood Hungama, Channel V, and more. Users can choose from more than 300 current primetime TV hits which have been reformatted to suit the internet and mobile viewing experience. The TV channels can create their dedicated channels and choose their own schedules to present an online version of their shows. Content creators and film makers can choose to participate in any of the Nautanki.tv owned channels and gain access to the growing number of users and audience across the world. The content creators get paid a share of the revenue generated via advertising on their content.

DesiYou the largest North American producer of online South Asian video content made by the South Asian community comes to the Nautanki.tv Network

2009-02-03T23:16:00.000-08:00

Press Release:

Mumbai, February 2, 2009 – DesiYou the largest producer of South Asian video content relating to Hollywood and Bollywood in North America today went live on the Nautanki.tv Network. Most recently, DesiYou was the only online media company to interview top Indian movie stars of the international "Unforgettable Tour," Abhishek Bachchan and Aishwarya Rai-Bachchan. DesiYou was also at the blue carpet premier of "The Love Guru" starring Mike Myers, Jessica Alba, and Justin Timberlake. DesiYou was one of the online video providers for oscar nominated "Slumdog Millionare". DesiYou covers the entertainment business - filmed & original content from both the worlds (Hollywood, Bollywood & independent) with Desi flavour from the point of view of the non resident Indian and adds local US flavour to the content making it unique from the content originating from India.
Ash Kumra CEO of DesiYou said at the launch that "As a voice of the "Desi" community; we are proud to partner with Nautanki to help promote content created by one of the most vibrant global communities. Nautanki is a leader in content distribution and monetization. We are honored to showcase original content from one of the most vibrant and powerful communities in the world"

Sunil R Nair, CEO Nautanki.tv said “Nautanki.tv reaches more people than most video portals aimed at the People of South Asian origin. It is exciting to see businesses that started out on the net move to use the Nautanki.tv ecosystem to gain traction on revenue and viewership. We hope to leverage this relationship with DesiYou to reach the advertisers in the North American markets that target the Indian community. This richly diverse community is one of the most sought after because of their buying power in those markets. With the DesiYou alliance in place we are now able to bring the point of view of the large South Asian community to the huge audience in India and help the content creators exploit the medium we have created better.”

About DesiYou
DesiYou is a leading voice of the South Asian community. They give South Asian enthusiasts an online portal to the Desi culture. Launched in March 2006, DesiYou continues to create and distribute footage that reveals the latest highlights in entertainment and lifestyle from the worlds of Hollywood and Bollywood. DesiYou are the largest North American producer of online South Asian video content made by the South Asian community.
The video content seen on DesiYou is all original and can only be found on www.desiyou.com and now on Nautanki.tv.

About Nautanki.tv:
Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000+ widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily.
Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a majority stake in Nautanki.tv.

Welcome Desi You

2009-02-02T04:46:00.000-08:00

DesiYou the largest producer of South Asian video content relating to Hollywood and Bollywood in North America today went live on the Nautanki.tv Network. Most recently, DesiYou was the only online media company to interview top Indian movie stars of the international "Unforgettable Tour," Abhishek Bachchan and Aishwarya Rai-Bachchan. DesiYou was also at the blue carpet premier of "The Love Guru" starring Mike Myers, Jessica Alba, and Justin Timberlake. DesiYou was one of the online video providers for oscar nominated "Slumdog Millionare". DesiYou covers the entertainment business - filmed & original content from both the worlds (Hollywood, Bollywood & independent) with Desi flavour from the point of view of the non resident Indian and adds local US flavour to the content making it unique from the content originating from India.

Welcome Ash Kumra and team DesiYou. Lets rock together!!

2009-01-28T05:09:00.000-08:00

Meeeessster Nair Getting jiggy with it after hearing the news that another major Network Has signed up on nautanki.tv. announcement in a couple of days.

Official press release : Star Tv alliance with Nautanki.tv

2009-01-27T04:45:00.000-08:00

Star TV viewers can now catch their favourite programs online through Nautanki.tv

Star plans to sign up with a series of online platforms to make its popular content available on line and on-demand

Mumbai, January 27, 2009 – STAR India Pvt Ltd, India’s leading broadcasting company, today announced its tie-up with Nautanki.tv, India’s leading online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, STAR TV content will be available to users on demand in the online space.

Marking the beginning of this association was Channel V, whose ‘Get Gorgeous’ delivered on an average 1.5 million video views a day. For a Company that is constantly looking at innovation for its viewers and adding value to its advertisers, Star TV’s sales team will manage the ad sales for the content hosted on the Nautanki.tv platform.

Speaking on this launch, Ajay Vidyasagar, President, STAR India Pvt Ltd, said, “As the leading broadcaster in India, STAR is constantly looking at innovative ways to touch the lives of its audience outside television. This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers. Star TV Interactive also plans to create unique channels on Nautanki.tv and also roll out many such partnerships with a few of the top online portals in the coming months.”

Sunil R Nair, CEO Nautanki.tv said, “Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience. Nautanki.tv has the potential to go where traditional media does not, and most importantly gives advertisers a measurable ROI, which in turn presents an exciting and new opportunity for them to market their brands.”

Star Interactive is a key player in the online entertainment space. It has the largest television website www.indya.com in India with over 30 million page views, 1.5 million unique users a month and also houses the Star Network’s websites and key show micro sites covering News and Features, Games and Downloads, Forums and Videos. Star Interactive has also done a beta launch of the most definitive film portal www.starboxoffice.com that has a strong community focus through its offerings spanning across news, films reviews, film ratings, fan clubs, video, film music and strategic tie ups with the production houses.

About STAR

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).

STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

About Nautanki.tv:

Launched in November 2006, Nautanki.tv offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites via a network of over 6000 widgets placed on its partner websites. Nautanki.tv widgets are available on Facebook, Orkut, and many other destinations as well as a growing network of personal blogs, fan sites, and other Web sites where users choose to embed the Nautanki.tv widget. Currently, Nautanki.tv webcasts over 20 million original videos to over 4.5 million viewers daily (certified by JuxtConsult).

Hungama, South Asia’s largest mobile & digital entertainment content company, recently acquired a controlling stake in Nautanki.tv.

About Hungama:

Established in 1999, Hungama is South Asia’s largest mobile & digital entertainment content company, with intrinsic expertise in mobile technology, communication & interactivity. Hungama is the largest aggregator, developer and publisher of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 107 partners. Hungama works directly with 85% of the studios and music companies producing Indian content.

For further information, please contact:

STAR India

Yash Khanna yashk@in.startv.com 91-22-66305555

Vasudha Jha vasudhaj@in.startv.com 91-22-6630 5764

Nautanki.tv

Ishita ishita.mookherjee@hungama.com

Down for database maintenance - be back shortly

2009-01-14T21:56:00.000-08:00

Nautanki.tv is down for database maintenance. We will be back shortly.

Update: we are back!

In case of any queries please send email to info[at]nautanki[dot]tv

Nautanki.tv parle français, allemand, italien et espagnol maintenant.

2009-01-06T21:10:00.000-08:00

Nautanki.tv parle français, allemand, italien et espagnol maintenant.

Nautanki.tv spricht Französisch, Deutsch, Italienisch und Spanisch jetzt.

Nautanki.tv parla francese, tedesco, italiano e spagnolo ora.

Nautanki.tv habla francés, alemán, italiano y español ahora.

(apologies for any gaffes: we blame Google Translate for them)

So its done!!! Nautanki.tv is now Global. We have a partnership with ECAVS, the European Union's Service for bringing video content on our platform for the people in Europe and also for people who speak these languages in other parts of the world.

Very soon we will be embarking on a journey of a thousand words to acquire publishers in the four languages so that the network effect takes over.

Congratulations Swati Ali - you have done achieved monumental success here. And the Team - Jeroo, Rohit, Dev, Vipul, Susmita - we must celebrate - for we truly are everywhere now!

Evening in Bandra continues...

2008-12-22T01:48:00.000-08:00

High on 2008!

Menu Selection Commitee

An evening in Bandra - the secret lives of Team Nautanki.tv

2008-12-20T20:51:00.000-08:00

The team got together at Barbeque Nation, Bandra to celebrate. We as of now are not sure what we were celebrating!

But we discovered some strange and yet unknown facts about people we work with. For example we realized Madhu could fly, that Urmila is a supporter of a certain political party and can get you wiped off the face of earth, Mohnish is not really Mohnish but a closet something from a certain neighbouring state, Rohit is actually quite flirty and nice, Priyanka is a secret 'look after nephews' aunt, Vipul stares and laughs when drunk and starts talking non tech too, Nikita does not drink in public! Manoj does not mind drinking like a fish, Dev likes to talk to his drink, Ram loves spicy mushrooms and exotic English veggies, Swati fights with Coke and calls it rum, Susmita changes plates when fishes jump off the grill and land on her side of the table, Nikesh gets lost on a straight road and changes seats often, Amar Singh gets high on mocktails too, Nirmal eats noodles with gulab jamuns. And I take pictures that are really bad.

We promise more dope and pics as the get passed along by the people who were not drunk.

Rohit & Madhu
Swati

Urmila, Nikita & Priyanka

Manoj

Madhu, Urmila & Nikita

Rohit & Ram

Mohnish, Dev & Vipul

Mohnish & Vipul

Ram

Welcome Star One and Star Plus on Nautanki.tv

2008-12-12T20:10:00.000-08:00

Yesterday was one of the most remarkable days in the life of Nautanki.tv Networks. Two of the most popular channels in the Indian television industry - Star One and Star Plus went live with shows that made history - Koffee With Karan, Laughter Challenge, Kyun Ki..., Sanjeevani and so on. Now people who miss these serials and talk shows can catch them on the 6500+ widgets and on the Nautanki.tv portals. They can forward these shows to their friends via email and IMs and also comment and rate their shows.

Team Nautanki.tv's RSS (Rajiv, Swati, Shalin) feed were in Bengaluroo with the Star TV team setting things up and ensuring they met their ambitious deadline of going live before they left for Mumbai. These guys made Susmita jump around so much that it was making the rest of us nervous about the health of the office building. All said and done - it was a fantastic feeling to see here in Mumbai show after show go live without any hitches. Great job RSS.

And thank you Ram, Rohit, Vipul, Vikas, Dev, Nikesh, Nitin and Deepak for the excellent support from behind the scenes. You guys deserve a great communal hug!

Mumbai Meri Jaan

2008-12-03T07:27:00.000-08:00

Nautanki.tv along supports the thought that 'Together we can, and together we will' defeat terror. At nine tonight we go live with a special film on MirchMasala channel called Together We Can. We also have the film live across our network.

This film has been created by WizCraft and features our Prime Minister along with prominent personalities like Shahrukh Khan, Priyanka Chopra, Sachin Tendulkar amongst others.

We hope that this film will inspire millions of Indian across the world who watch the videos on our network to make that little bit of effort to ensure that the country does not suffer anymore at the hands of the people who want us to be scared and live in the shadow of terror.

~Team Nautanki.tv Networks

Jaago Re via Nautanki.tv

2008-11-29T02:31:00.000-08:00

Nautanki.tv will go live with the JaagoRe TVC on the Mirch Masala, SaptaRangi, Vibe and Originals channels on the network.

These channels have video content ranging from Yoga, Cooking, Lifestyle to Music and Animation. The audience of the Nautanki.tv Network comprises largely of people between the ages of 16 to 34. This audience comprises of the SEC A + category and is the one that is known to stay away from the elections and takes a passive look at India and its problems. By running the video ad that encourages this audience to wake up nautanki.tv hopes to contribute to building awareness and hopes that its audience that watches online video will be inspired to click and register to vote in the next General Elections.

An example of the effect of the internet in election campaigns has recently been seen in the US elections. President Elect Obama's strategy to attract the younger audience using non traditional means of reaching out paid dividends. Researchers have shown that more and more people who are now eligible to vote are online and prefer to get their information via online videos, blogs and on the mobile.

Nautanki.tv Network reaches close to 4.5 million unique IPs across the world everyday through its widget network. More than 20 million videos are watched everyday on the network making it one of the largest video distribution platforms in the world.

The JaagoRe campaign has been brought to the Nautanki.tv platform by Janagraha - a NGO involved in getting people interested in registering for the election and creating awareness on the importance to vote. Thank you Aditya Challa, Jasmine and Cherly for responding to our mails.

the rest of the gang. still one missing tho

2008-11-24T01:00:00.000-08:00

dev and vikas

L - R
nitin,dev,nikesh,vipul and rohit

New Look Channels

2008-11-18T01:11:00.000-08:00

Presenting the new look logos for Nautanki.tv's Channels:

Thank you Carlton.

Coming Soon : Times Now

2008-11-18T00:27:00.000-08:00

Times Now becomes the first News Channel to go live on Nautanki.tv

Times Now will start with shows like News Hour, No Full Stops and Foodie and expand its offering in the coming weeks. Eventually we hope to have an hourly new update from Times Now. Starting midnight 19 Nov 2008 the channel will be live across all 6000+ widgets and the nautanki.tv home site.

With Times Now coming on board Nautanki.tv Networks offering is well rounded with all aspects of video content from India being covered. 20% of Nautanki.tv's publishers are bloggers who cover serious topics ranging from news, analysis, finance etc. Times Now will make it possible for them to serve relevant video content for their readers. The publishers of the Nautanki.tv Widget can select the kind of content they want to feature on their webpages using features like iNautanki.

Sunil Nair, CEO of Nautanki. tv Networks said that with Times Now available on the widgets at places where the internet audience already exists would mean greater dissemination of news to a wired generation leading to the birth of a new exciting opportunity for advertisers who wish to target this audience with their TVCs.

-------------

About Times Now:

TIMES NOW is a Leading 24-hour English News channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead. TIMES NOW is brought to you by Times Global Broadcasting Co. Ltd., a Bennett, Coleman & Co service. They operate out of Mumbai, with presence in 15 other cities through our Bureaus and offices, complemented by the news gathering teams of The Times of India and The Economic Times.

About Nautanki.tv

Nautanki.tv's mission is to help people find and enjoy the world's premium video content when, where and how they want it. Nautanki.tv is an online entertainment broadcast platform that offers TV channels, content producers and film makers a way to bring their shows, movies and clips to Nautanki.tv and other online destination sites . for free, from anywhere across the world via a network of widgets placed on websites of its partner publishers.

Nautanki.tv was founded in Noverber 2006 by a team of media, technology and advertising professionals based in India and is operated independently by a dedicated management team with network offices in Mumbai, Delhi, Dubai and New York. Virtual Marketing India Limited (hungama.com) has a strategic investment in the company.

Mid Morning at Nautanki.tv

2008-11-17T23:04:00.000-08:00

There was cake (courtesy Rutvik whose mom decides to give us a treat to celebrate his birthday) and there was a camera available and chaos reigned!!!

Our Reception, Nirmal and the Mural everyone contributed in creating

Mohnish and Swati with the Door

Smokers Lounge: Mohnish Again, Rajiv and Ram

Lets ignore the guy and Sunil

Err!

Shalin, Masroor, Mohnish

Mohnish

Rutvik's Mom Susmita who refuses to look at the camera

Madhu, Urmila, Priyanka

Ram

Work!

Disclaimer: The images below do not (ahem!!) reflect the deep commitment we have to what we do.

OVRP data for the month of August

2008-09-24T00:06:00.000-07:00

Name of the Shows (August 2008)	ovrp data
Aswad	5
Vibe special	4.91
Bhramanti	4.81
Hungry kya	4.68
Faith records-Ek Kaagaz	4.63
Vaijyanthi R mini series	4.59
Snapshots	4.45
Tarot	4.3
Rashi Bhavishya	4.22
Sziget Music festival	4.2
Monisha Singh Show	4.15
Astro	4.12
13/Jan	4.10
Jack the catch	4.10
Swadisht	4.08
Kala kshitij	3.98
Healthy Living	3.96
Amchi Rangbhoomi	3.91
The love song of	3.88
What women want	3.85
FLM Presents Mr. Boffo	3.84
Lucky bastards	3.80
A Bottle of Humanity	3.78
Ganesh Vandana	3.78
On stage	3.72
Men can cook	3.72
Auto diaries	3.67
Vardenchi	3.43
Gyan Pravah	3.41
Manee	3.36
Shrouds of silence	3.29
FLM Presents The Husband	3.22
Time Frame	3.2
Tile M for murder	3.19
no ball	3.10
Volte-face	3.09
Cook with me	2.98
Video Blog	2.97
Inside the Frame	2.9
Pakistani Band	2.88
Palanpur	2.87
Coming out	2.76
His Majesty	2.76
Indie film maker	2.76
Zinda	2.66
Ganesh utsav	2.64
Oracle	2.64
A little girl's story	2.51
Face in the Crowd	2.5
FLM Presents Shutup and Date	2.47
Dr. Nandita's kitchen	2.41
Unnoticed of peace	2.37
Yoga	2.33
Laajo	2.20
Breathing soil	2.19
Happy Birthday	2.18
Hey bandh reshmache	2.10
Just Unjust	2.08
Jaisa ko taisa	2.03
Word trail	2
Wild saga of corbett	1.85
The sword and the spear	1.80
Zara sambhal ke	1.73
Wats your problem	1.68
Talk to me	1.67
Talent & Glory	1.6
Exhale	1.56
Open a door in india	1.53
Seven to nine	1.51
Would you still	1.50
Crushed	1.43
Teen Puncture	1.41
Sharvari intro saptrangi	1.38
Dreamers of peace	1.32
Ulgulan	1.15
Dreams death	1.14
A Piano story	1.11
Unnoticed love	1.10
Have you seen the movie- Children of a Lesser God?	1.00
Khaalipan	0.98
Kalakaar	0.93
Kaalbhingari	0.87
Made for each other	0.86
Dental care	0.85
All about Animals	0.78
Just another death	0.77
Ek adhoora safar	0.71
Abol Ghungroo	0.68
The Silence	0.60
Kab Tak	0.45
Prayaag	0.43
Saher	0.35

Downtime Update

2008-09-20T03:01:00.000-07:00

Its taking longer than expected with the cofiguration of the new router.

we should be back online shortly.

ram

We are having a scheduled maintainance down time

2008-09-19T23:54:00.000-07:00

hi Folks

We are in the process of upgrading our physical infra structure.

This upgrade will involve removing/replacing our older/out-dated core Cisco™ GSR & Extreme Summit™ routing/switching equipment, with newer state-of-the-art Cisco™ 6500-series routing/switching equipment, and implementing a new network design---allowing for easier upgrade, higher fault-tolerance, additional capacity, and extra redundancy.

This was necessary in keeping with our growth in viewership.

this is happening over a 2 hour window. which will result in a cumulative downtime of between 30 and 45 minutes.

the 2 hour window is from 2am to 4 am EST ie 11:30 to 1:30 IST

Thanks for your patience.

Ram

nautanki.tv in the NEN Hottest Statups List

2008-08-31T22:33:00.000-07:00

We are in the news again.

Nautanki.tv gets listed in the NEN Hottest Startups list.

here is the link

http://www.hotteststartups.in/viewandvote.do?method=fetch&businessFn=viewandvote&startupId=169

Ram

OVRP data for the month of July

2008-08-19T04:51:00.000-07:00

		Show name	ovrp
		Vibe special	6.23
		Sziget Music festival	6.13
		Aswad	5.98
		Faith records-Ek Kaagaz	5.6
		Swadisht	5.2
		Bhramanti	4.93
		Hungry kya	4.77
		Pakistani band	4.62
		Vaijyanthi R mini series	4.6
		Tarot july	4.52
		Kala Kshitij	4.5
		What women want	4.45
		Astro july	4.43
		Snapshots	4.31
		The Love Song of	4.1
		Amchi Rangbhoomi	4.1
		Men can cook	4.01
		On stage	3.96
		Healthy Living	3.86
		Auto diaries	3.7
		His Majesty	3.49
		Gyan Pravah	3.47
		Vardenchi	3.37
		Cook with me	3.23
		Inside the Frame	3.1
		Dr. Nandita's kitchen	2.89
		Indie film maker	2.82
		Yoga	2.67
		Changing gears	2.6
		Oracle	2.6
		A Little Girl's Story	2.51
		Elements	2.51
		Face in the Crowd	2.43
		Breathing Soil	2.4
		Happy Birthday	2.33
		Just Unjust	2.3
		Laajo	2.14
		Word trail	2.09
		Open a Door in India	2.02
		wild saga of corbett	2.01
		Jaise Ko Taisa	2
		Success	1.94
		Paus (marathi)	1.91
		Zara Sambhal Ke	1.9
		Talent & Glory	1.77
		Wats your problem	1.76
		Would You Still	1.72
		Teen Puncture	1.67
		Talk to Me	1.6
		Seven to Nine	1.56
		Crushed	1.56
		Sangati	1.45
		Exhale	1.45
		Hello its us	1.43
		Kunal Kumar Retrospective	1.26
		Ulgulan	1.23
		Dreamers of Peace	1.17
		A Piano Story	1.14
		Have you seen the movie-Children of a lesser god	1.13
		Yeh Becharey	1.11
		Dreams Death	1.1
		Khaalipan	1.1
		Dhandyat Ram Nahin	1
		Made for Each Other	0.99
		Dental care	0.99
		Unnoticed Love	0.98
		All about Animals	0.98
		Ganeshotsav	0.92
		Kalakaar	0.88
		Kaalbhingari ( Marathi )	0.83
		Blessed by the Plague	0.78
		Ganesh vandana	0.78
		Abol Ghungroo	0.77
		Ek Adhoora Safar	0.65
		Just another death	0.62
		Breaking the Walls of Ignorance	0.56
		The Silence	0.51
		The other side	0.5
		Crossing Over	0.4
		Kab Tak	0.39
		Saher	0.32
		Prayaag	0.31
		Mothers	0.16

Drop your shorts, pick up the cash!

2008-08-19T01:16:00.000-07:00

Have a short film? Now make money on it!

All you have to do is send it to us at nautanki.tv. If the film is approved, we put it up on our platform and share revenues with you.

Who are we?

nautanki.tv networks private limited http://nautanki.tv/ is an online entertainment broadcast platform.
It is a network of widgets (the TV screen like thing you see when you go to www.nautanki.tv ). These widgets are placed all over thousands of blogs and websites which collectively generate for us 7.5 million views per day on an average.
Several channels are a part of our platform. Mirch Masala is one of them.
Mirch Masala is our channel for independent short films and accounts for around 2 million views daily on an average. Your films will feature here.

How this works?

We get into a revenue sharing deal with filmmakers where we showcase their films on nautanki.tv. In return, the filmmaker gets a mutually agreed upon percentage of revenue.
So basically, it's a revenue share deal. You get 50 percent of the gross revenue we earn through advertisements which play before and after your films (pre-roll and post-roll).
The added advantage here is that we have an average of about 7.5 million views per day, thus ensuring that your films get the mass viewer ship that they deserve and also make the maximum revenue.
The copyrights to the films remain with the filmmakers and you can use it on any medium inclusive of the internet.

Past experience:

We have entered into a similar agreement with around 80 filmmakers. The filmmakers earn around 10,000 - 20,000 rupees a month, depending on the number of views their films generate and other factors.
You can drop in your films at our office or mail us your queries along with your contact details. The addresses (both postal and email) are mentioned below.

Address:

nautanki.tv networks private limited
Bungalow number 24, 1st Floor, Aram Nagar Part 2,
J.P. Road, Versova,
Opposite Versova Barista
Andheri (West), Mumbai - 400 061.
Tel : +91 22 26323338

Email queries to:

swatia@nautanki.tv

We are everywhere!

The Haunted Cabin

2008-08-08T10:17:00.000-07:00

No, its not some nautanki.
Its true.
The nautanki.tv haunted cabin does exist.
Laptops need a minimum of 3 reboots to get them to function normally.
The tube light doesn't work either. And just in case you take the trouble of putting up a new one, that stops working as well. Adjust it here and there, roll it over a few times and it might start if it feels like.
The air conditioner also has its own nakhras. It works when it wants to.
Mobile phones suddenly stop working when people enter the cabin. Or they hang themselves up.
Ashish, the guy who sits closest to the cabin, suddenly starts talking to himself and sings Tujhe Aksa beach ghumaoo aa chalti kya every five minutes.

People are being prevented from entering the cabin and staying in for more than 15 minutes as we care for them and don't want them to get mind f***ed!

Investigations are on .

nautanki.tv features ‘Ek Kaagaz’, India’s first online single music track on Vibe

2008-07-22T01:58:00.000-07:00

Two singers from across the world meet online and decide to make music.
The only problem being that while one is from San Francisco the other lives in Delhi.
And they have no plans of meeting.
What’s more…they rope in music arrangers from a third place altogether.

The result? Ek Kaagaz, a beautiful medley and the country’s first ever music track put together entirely through the internet.

Sounds impossible? We decided to check it out for ourselves and were completely bowled over.
Inviting Faith Records, who has released the track, to showcase it on our network was the obvious next step. The track is now playing on Vibe, our channel for exclusive music.

The story goes that the SaazMantra duo, Anshuman Chandra and Farhan Shaikh, mailed in the basic medley and music arrangements.
Post which Pralay Bakshi (Station Head for Fever 104 FM, Kolkata) who has composed and written the song, sang his part of the vocals.
This was then sent to San Francisco-based Devika (well known for ‘Kehnde Ne Naina’, licensed by Sony BMG India's top selling "Teri Deewani" sufi compilation) who recorded her vocals.

Over the next few months, music, vocals and creative changes were discussed and sent back and forth over the internet, and the song was refined, finalized, mixed and mastered to produce the final product.

While this system has existed in other countries, this is the first for India and highlights the power of the internet for worldwide distribution.

Still sounds unimaginable? All you need to do is check it out on Vibe and get addicted!

Understanding OVRP

2008-07-14T04:50:00.000-07:00

OVRP for june for nautanki's own content.

2008-07-14T02:26:00.000-07:00

Name of the Shows (june 2008)	ovrp
Vibe special	6.1
Aswad	6.03
Swadisht	5.78
Sziget Music festival	5.6
A Little Girl's Story	5.2
Bhramanti	5.1
Amchi Rangbhoomi	4.8
Pakistani band	4.78
Men can cook	4.62
Hungry kya	4.61
Laajo	4.32
Astro june	4.3
Jaise Ko Taisa	4.2
Snapshots	4.2
Just Unjust	4.1
Vaijyanthi R mini series	4.1
What women want	3.96
Healthy Living	3.94
Auto diaries	3.94
On stage	3.9
Paus (marathi)	3.76
Gyan Pravah	3.42
Vardenchi	3.42
Elements	3.4
Would You Still	3.21
Changing gears	3.2
Mothers	3.2
Talk to Me	3.1
Dr. Nandita's kitchen	3.1
wild saga of corbett	2.98
Teen Puncture	2.9
Hello its us	2.9
Oracle	2.9
Kunal Kumar Retrospective	2.73
Yoga	2.73
Unnoticed Love	2.54
Sangati	2.5
A Piano Story	2.45
Crushed	2.34
Word trail	2.31
Seven to Nine	2.1
Children of a lesser god	2.1
Dhandyat Ram Nahin	2.1
Dreams Death	2.1
Khaalipan	2.1
Face in the Crowd	2.02
Yeh Becharey	1.98
Dreamers of Peace	1.96
Success	1.94
Blessed by the Plague	1.92
Wats your problem	1.92
Talent & Glory	1.83
Made for Each Other	1.75
Kalakaar	1.63
Ek Adhoora Safar	1.4
Kaalbhingari ( Marathi )	1.32
All about Animals	1.32
Ganeshotsav	1.32
Just another death	1.2
Ganesh vandana	1.2
Abol Ghungroo	1.12
The other side	1.1
Dental care	1.02
Breaking the Walls of Ignorance	0.92
Crossing Over	0.9
The Silence	0.82
Kab Tak	0.74
Saher	0.43
Prayaag	0.41

Get Gorgeous 5 is live on the nautanki.tv network

2008-07-08T04:08:00.000-07:00

Exclusive footage from the the reality show Get Gorgeous 5 is live on the nautanki.tv network. Our widget network is used by a set of publishers who are classified on the basis of the kind of content they have on their pages. The distribution is as follows:

Bollywood 28%
Cricket 12%
Indian Languages 15%
Women Centric 20%
Finance & Share s 18%
Generic 7%

With people who read bollywood and cricket taking up 40% of the share of the viewership and assuming that it is the youth who consume this kind of content, it makes immense sense to start a channel which has the Channel [V] kind of content on the network.

Over the next few weeks we hope to expand the content depth on the new channel.

Mind it!!!

new milestone: nautanki.tv crosses 10 million video views per day

2008-06-27T02:20:00.000-07:00

Yesterday we had edge of seat excitement at around 11 30. Bets were being set up on whether nautanki.tv's 24 hour video view count would cross 10 million. It did - we ended the day with a countdown on smses between three of us - ashish, ram and me. And (three cheers) we crossed 10 million at precisely 2352 hours.

Exciting! now bets are about when we would cross 20 million. Any takers?

Spaces - The Next generation Social Networking Platform

2008-06-27T01:54:00.000-07:00

Spaces - Social Networking for brands
Creating social networks is a breeze!

Nautanki.tv announces the roll-out of Spaces a next generation social networking platform to create social networks on the fly around brands, causes, interests etc..the platform combines an array of rich social web applications and a networking platform for engaging communities,groups around any theme.Spaces is under an ongoing development process at nautanki.tv under a collaboration with youtopia.in. Spaces is currently under private alpha and would soon open up to an invite only beta phase.

From the about us of youtopia.in:

Youtopia is a social platform for creative individuals and groups to aggregate apps and content.

Inherently everyone is creative. It's only when you stumble upon the right tools is there a chance to express that creativity. Youtopia is for that creative "You" in You. It's for that photographer, musician, filmmaker, creative artist in you. It's a combination of some simple, elegant and intuitive creative apps which lets you do some amazing things with your digital content like your music, photos, videos. As the platform is social you get to share,connect with other creative folks and groups. You can either start doing some amazing things right away or gaze endlessly through some of the best photos,videos and aggregate or share stuff you like.

Towards a Web Utopia - for creative folks and communities

Youtopia is currently under a limited alpha. We've created the first set of apps which combine simple yet powerful discovery tool which we call Columbus - let's you discover some of the most amazing photos, videos on the web subjected to your taste and create archives of stuff you like. Photo, Video app which gives your digital content a rock star treatment.Events app which lets you create communities around your events.

This is a step forward towards creating, exquisite web apps. We're working on more apps which we would be introducing really soon.

We want to take youtopia to be a platform where you can either use apps within youtopia or aggregate apps from other services on the web. Youtopia will be your web destination if you're a creative Individual or organization like a school, college,design house etc. and would like to create and own your own community or social network and enable youtopia apps to power your domain or site, you can do all that and more in just few intuitive clicks.

______

We currently have closed registrations due to an overwhelming number of people requesting us for a beta test user name and password. The commercial launch of the product is slated for 15 July 2008.

Sunil R Nair

nautanki.tv launches Online Video Rating Points (OVRP)

2008-06-11T05:04:00.000-07:00

With Zoom TV, Fashion TV, Bollywood Hungama and several more TV channels begining to use nautanki.tv network platform to monetize their content, there was a need for creation of a measurement method for judging the popularity of the content that comes from the channel in order to provide proper justification for ad rates. The parameter would also help the channels by giving them valuable insights into what kind of content works on the online medium.

By using an algorithm internally named as FORI (fragmented online recall index) nautanki.tv launches Online Video Rating Points (OVRP). OVRP will use a number between 1 and 10 to rate the videos which are played every week on the nautanki.tv network comprising of 3800+ widgets. FORI uses a combination of video views, clicks on the pre / post roll ads, frequency of weekly scheduling of the videos on the nautanki.tv widgets etc for evolving the OVRP. The OVRP data will be shared with the content owners every week.

Ram Seshan (CTO) of nautanki.tv has used the data that he has accumulated over the last 12 months to device the FORI algorithm which powers OVRP. He says that the OVRP data will create a paradigm shift in the ways in which ad sales looks at selling online video ad inventory. Ram adds that uniform ad rates across views on all the content across any channel on nautanki.tv will be a thing of the past. He is in the process of building an auction mechanism that will sell the prime ad spots on nautanki.tv to the highest bidding advertiser in the next few months.

The question now is whether OVRP will become the TRPs equivalent in the online video space. We sure hope it does!

With better ad rates due to better OVRPs the entire ecosystem gains - publishers make more money, the content owners make more, and we are happy. :)

Daily views on the nautanki.tv network

2008-05-28T01:13:00.000-07:00

nautanki.tv averages around 5 million views a day. Of which close to 50% comes from niche content comprising of short films, niche shows like astrology, tarot, yoga, travel and cooking. The shows on Saptarangi our Marathi channel comprises of plays, serials and interviews with people from the Marathi film and theater circles. Vibe is for independent music.

We started to add TV channels to our network and we are seeing an interesting pattern. The views on the original content is not dipping but our viewers are switching channels to watch Zoom, Fashion TV and Bollywood Hungama after they have watched a few episodes on the other channels.

Fashion TV is clearly a winner with a steady 450000 + views a day. The real struggle is between Zoom and Bollywood Hungama. Since the genre is similar we are waiting for a couple of weeks more to find a pattern on what gets watched and what gets dropped.

The adoption of the Channels as default by the channels when they subscribe to a feed will finally decide which of the channels are popular. Finally the earning capabilities of each of the channels will decide who get better viewership.

The game is just about heating up.

Dear Publishers....

2008-05-22T01:54:00.000-07:00

When a business grows up it faces certain adverse situations. nautanki.tv has grown rapidly in the last 16 months and has to get mainline content systems, advertisers and media to sit up and take notice. We have also had to scale up systems, support, integration and all those little things that make a machine click efficiently. We have evolved as a ecosystem and it would not have been possible without the help of the community of publishers who have stood by us, experimented, suggested changes, called us up when things have gone wrong, congratulated, celebrated, rejoiced all along.

The last lot of the payments to the publishers are currently being made, the cheques will be out of the office here on Monday 26 May 2008.

Please do continue to write in and we thank you for being a part of our family.

Sunil R Nair

and Team nautanki.tv networks

Zoom TV live on nautanki.tv

2008-05-20T22:06:00.000-07:00

The third in the series of channels using nautanki.tv platform - Zoom TV is live across the 3000+ widgets. Zoom brings to the channel on nautanki.tv a variety of shows including film reviews, chat shows like Just Pooja, Pop Korn and so on.

Zoom TV plans to use the viewership inventory available on nautanki.tv to pitch to their advertisers and monetize their content.

nautanki.tv is the only platform that uses a distributed model via a widget network to get content across to where the users are. It also allows for clickable video ads ( pre and post roll) and have a dynamic ad serving engine which can target ad campaigns based on various parameters, unlike a lot of the other portals where the ads are fused to the content and are not dynamic or clickable.

Our publishers will benefit from the new channels by virtue of increased share of revenue from ad sales as it happens.

enjoy! we are not everywhere.

Its Up

2008-05-17T06:56:00.000-07:00

The new channel from Bollywood Hungama is up. with loads of bollywood centric content for your viewing pleasure.

zoom will be up and running by monday midnight.

ram

Zoom TV ties up with nautanki.tv

2008-05-16T05:02:00.000-07:00

We are just quoting from the Zoom Tv press release received by us sometime ago.

" there’s a tie-up between ZoomTV.in and Nautanki.tv Networks, an online entertainment platform that provides Web page owners with a mix of branded and niche content. “Zoom’s content will increase the depth of choice available to the Nautanki.tv viewer. The interesting mix of entertainment-based content that Zoom offers will increase video consumption and bring in greater engagement to brands that want to advertise on the content "

It is official then, in the coming few days we will see Zoom Tv content go live on the nautanki.tv platform.

The reasons are simple - with over 5 million video views a day we are the largest distribution platform, nautanki.tv takes the content to where the audience is via its widget network - unlike the portals who have to drive traffic to their sites.

We are now eager to see how the advertisers react to our depth and reach.

Save the turtles campaign on nautanki.tv network

2008-05-08T21:54:00.001-07:00

Dharam 'Turtle' Paaji, Amitabh 'Turtle' Bachchan, Thakur 'Turtle' Baldev Singh and Gabbar are now on nautanki.tv.

Greenpeace is running an animated spoof on Sholay to attract people to the plight of the Ridley Turtles in Orissa. These turtles would be affected by the port that Tata Steel plans to build in the area.

nautanki.tv has a wide audience across all age groups, our widgets are present on 3000+ blogs and small websites which cater to specific needs of people with niche interests. Our team got excited when they saw the animation and decided to ask the folks at Greenpeace if we could run the animation as a ad on our network.

The animation is currently live across the network and is getting a huge amount of viewership. Almost 300000 people had seen the animation in the last couple of days.

It is our small gesture to help the environment and save the Turtles.

Fashion TV is live on nautanki.tv

2008-04-30T21:44:00.000-07:00

The test webcast of Fashion TV has started on nautanki.tv. We are currently showing 15 minutes of content of the latest fashion shows in India. We hope over the next few weeks to extend the channel to have atleast an hour of new fashion content daily.

Ram, Ashish, Masroor, Shalin, Madhu and Urmila - thank you for getting the channel up and running within a couple of hours of us getting access to the test content. Particularly Ram who stayed up till late to ensure we do not have any glitches.

I hope you enjoy the latest addition to the nautanki.tv channels.

first bunch of cheques out for publishers

2008-04-21T05:18:00.000-07:00

the wait is over the first bunch of delayed publisher payments are out. we will clear out the back log in a week or so.

content provider payments will follow that.

ram

Now online flash games on nautanki.tv

2008-01-30T01:38:00.000-08:00

nautanki.tv presents online games from Games2win on its network. The users will be able to play a 2 to 3 minute intro / teaser to the huge library of games available from games2win. This is the first time that online flash games are being made available via a widget to a huge audience. History making indeed!

Over the next few days we will have the games2win online flash games available to the widget users. We are sure that the adoption rates of this form of entertainment will be very high amongst the consumers of nautanki.tv

This is also the starting point of nautanki.tv's initiative in becoming a platform. Now anyone with content - video, tv shows, music, games, pdfs, anything actually, can plug into the platform and enjoy the power of distribution. This is better than banner ads since the users get to sample the content, and since it has a way of monetization you make money (err, making money takes time so don't expect a cheque tomorrow morning)

We are currently available via a network of 2500+ widgets.

Cheers and congratulations to the team.

TIME FRAME

2008-01-16T01:43:00.000-08:00

this blog has not been abandoned

2008-01-01T09:19:00.000-08:00

No sirs, the blog has not been abandoned, if you notice there have been changes in the system and the look of nautanki.tv.

We will be back shortly, with more regular updates and lot more nautanki.

Wish you guys a very happy new year and stay tunned!

One evening in Versova

2007-10-10T20:02:00.000-07:00

Oh! by the way we recently have taken up a 2200 sq ft office in Versova. It has a fantastic sea view and a kilometer of beach just across the road. A coffee shop, sizzler joint, a sea food shack and a Kerala cuisine restaurant. We plan to shift in the next one month (we are tired of playing musical chairs in the current office)

These pics were taken during the small celebration that the team put together at short notice.

The HR department has been requested to kindly ignore the kind of celebration and language used during the duration of the party. There were just two people who were not drunk - one of them was me and the other was a 16 month old baby.

for Pics click here

:)

nautanki.tv is now on facebook

2007-10-10T04:38:00.000-07:00

nautanki.tv becomes the first Indian company to integrate an app with facebook.com. We already have 30 users in the last 30 minutes and some 400 + people have watched the content.

you can add the application to your facebook profile by clicking here

Congratulations to Ashish and Ram on this little step to creating history.

Cheers

nautanki.tv ver2.0 theta is live

2007-09-22T06:08:00.000-07:00

Over the last month users have seen and felt the nautanki.tv system changing for the good. The look feel and backend has undergone changes to make nautanki.tv a platform. An ecosystem.

What does it mean for the nautanki.tv community?

1. Now content owners / tv channels can plug into the system and create their channels. Which means that existing content can be converted to suit the internet medium and tv channels can get their existing advertisers onto a vibrant medium. nautanki.tv thus becomes a platform for the TV channels to reach a huge audience.
2. Other platforms like social networking sites, blogging systems and such can open their links to nautanki.tv and create seamless integration which allows their users to get content which they want onto their blogs and profiles. We already have experimented with facebook.com and it has opened options for everyone to participate in the ecosystem.
2.1 We have become the first guys to integrate Google Adsense into video feeds. The results are pathetic but trust us we are learning and improving as we go along. The trickle of revenues will help the publishers too. And we are not tampering with Google TOS as a few friends feel. We have looked the the TOS carefully and are certain that Google or for that matter anyone who wants to reach our ecosystem will see what we are creating.
3. Advertisers have the benefit of economies of scale: more segment views per day means more ad inventory which means that we do not need to charge a lot to keep the ecosystem growing. We have rationalized our prices and now are comparable to what banner advertising costs in India. We have a new product offering that will be revealed soon.
4. The next three months will see significant improvement in throughputs on the earnings. The advertising community cannot sit back and refuse to acknowledge the numbers: 3 million segment views a day, 1 million unique IPs a day. 30 second video ads are far far better than banners that develop into a blind spot. We will continue to improve interfaces, players, provide the click to play / autoplay option and so on making it easier for you the publishers to take advantage of the ecosystem.
5. Our move into regional Indian languages has started with Saptarangi and we will bring more Indian languages in the coming months. Our first 30 minute fiction net show called Life and Times of Vyjanti has gone live this week. Content takes time to create and we now are ready for the drama.

We appreciate your comments and emails and brickbats, it makes us believe in what we are doing. We are creating history!

Stay Tunned!

2007-09-11T23:09:00.000-07:00

hi folks

An update from the tech team.

As you aware we have moved the platform for nautanki.tv as of 11/9/07

the new platform takes us closer to television than before. Unlike earlier when shows were scheduled ever hour we now are like television with shows changing after each play. which means the viewers can now watch nautanki.tv like live tv. no waiting for the next content episode for an hour. shortly we are going to also get in longer programming with each episode with ads lasting 30 minutes and specials playing continuously till it ends.

we are now in a position to show you complete movies as and when the rights holders agree for screenings.

publishers, Content providers and advertiser data is being captured by the new system in improved ways.

publishers can now get separate feeds for separate pages on one site or different sites and track the usage across web properties. you can use this feature to optimize the location of the nautanki feed on the page etc etc.

a mail with the instructions for logging in into the new system will be sent later today.

we are in the process of migrating the data about your income/billing etc as i type this. this will show as a total in a single record with todays date. Due to incompatibility of the systems we cannot port data date wise but the older system will be kept available till the end of the month so that you can cross check your details (please do let us know in a mail to info[at]nautanki.tv if you see any errors.

The existing feeds will be disabled by the end of this month. so please do login and complete the process (details of which will be sent to you by mail) before that.

ram

houston we have a problem!

2007-09-10T23:51:00.000-07:00

If you have reached the blog you would have noticed that we have changed while you were not looking. We are currently working on getting the feeds to the 1584 sites back in action. For sometime you will see "No Episode found on this channel" message.

The upgrade / redesign will give the nautanki.tv video media platform the much needed depth and technology strength to add languages and features that have been missing so far.

Please bear with us till our team ( Ram ) fixes the bugs.

Stay Tunned!

Update1: The feeds are back to normal. We will be experimenting on a few additional features as we go along. We expect everything to be back to normal within the next 48 hours. Please send us bugs and problems that you might face at info[at]nautanki[.]tv

Update2: existing users of publisher and content sections can log in to the admin section using the email addresses and the existing password. You will get a lot of additional features as we enable them over this week. In case any of you have a problem with your passwords please send your emails to ram[at]nautanki[.]tv

the nautanki.tv showreel

2007-09-03T08:49:00.000-07:00

I bet not too many have seen the showreel of nautanki.tv. This showreel gives you the idea of the richness of the content that our team puts together. Most days we spend so much time thinking about the network we have and the problems that publishers face and the lack of advertisers willing to experiment with a new medium that we tend to forget that we are the original created for internet content creators! (thats a huge sentence) . Have fun and keep coming back for more!

WSJ AIA 2007 and nautanki.tv

2007-08-23T01:02:00.000-07:00

WSJ - Wall Street Journal (yes the one that mr murdoch wants to buy)
AIA - Asia Innovation Awards
2007 - thats this year
nautanki.tv - a company innovative enough to be eligible to be invited for the WSJ AIA 2007.

Need I say more? No guarantees that we will win anything but then we are getting noticed by the majors.

nautanki.tv does not make the cut

2007-08-20T20:22:00.000-07:00

We were informed yesterday that we did not make it to the RH Asia 100. Reason given was that we did not have a track record and were only 6 months into operations when we were nominated. It does seem we need to grow up as a business.

Thank you everyone for your support and emails and comments. Next year we promise.

Cheers

Sunil R Nair

Pirates of Shivaji Park

2007-08-16T04:53:00.000-07:00

A dear friend of ours plans to do a story on nautanki.tv in a prominent magazine and the title that she has planned for the story is "Pirates of Shivaji Park"! For those of you who do not know what Shivaji Park means or are unaware of the cultural importance of this open ground in Central Mumbai - Shivaji Park is where major political parties hold their rallies and protests in Mumbai. Dr Ambedkar - the social reformer's birth and death anniversaries are celebrated at this location. It serves as the meeting place for hundreds of love birds starved of privacy and these love birds are looked down by the hundreds of upper middle class citizens - majorly the last true representatives of the 'Marathi Manoos' - the Marathi man - of Mumbai.

nautanki.tv operates some 100 meters away from THAT Shivaji Park. It is kind of a skunk operation. The building is residential and the office had an old bone surgeon's clinic (we still have a ceiling anchor which kept the xray machine in place). We have wooden stairs and the floor of the office has a very faded rexine covering thats keeps peeling off. Like true startups everyone shares the space and everyone is everywhere. If you need a place to sit then you need to come in early and hijack someone else's chair. Amar Singh (am not joking) our VP Pantry makes great tea and we get requests from very known people about the secret of his recipe.

Somewhere along the last three months we have begun to function like a Pirate operation. We have done what others take ages to do in an operation that has been quite and stealthy.

The only thing missing are the pirate bandanna and the skull flag. Some of our guys are getting that ready too. Soon Shivaji Park will have a huge Pirate flag in front of one of it's buildings.

watch out you your out there!

alexa ranking trivia

2007-08-10T11:32:00.000-07:00

hey folks worried about the nautanki.tv ranking on alexa.

as of 8 august we are 75669 in world ranking up from 1,036,058811719 three months back.

India ranking is now upto 2809 up from 2976 on 6th august.

ram

nautanki.tv is a finalist in the Red Herring Asia 100 Awards

2007-08-09T04:08:00.000-07:00

nautanki.tv - our little venture is now amongst the top 200 finalists of RedHerring Asia 100 Awards

We have come a long way. Hope we do win the RHAsia 100 award now.

Sunil R Nair

on survival, running google adsense and other trivial matters

2007-08-08T23:11:00.000-07:00

Hello,

Five people so far have questioned the survival of nautanki.tv. Two of them have called us desperate and one has suggested in a private email things that I do not wish to discuss here!! Such passion.

In the normal course of life I would not bother about these quibbles at all and not even bother to respond, but this morning one of the junior most guys here asked me and I quote "Sunil, you pay the publishers on time, pay the content guys on time, even the salaries from day one have been on time, then why do these guys - the bloggers doubt the survival of the company?" I had to answer and here are the simple home truths about nautanki.tv

1. We run adsense ( and we will run adsense forever ) on our anchor portal not because that gets us money. The money that we get from there would not cover even the chai costs. We run it because I personally admire Google. They changed the way advertising was done everywhere and made it possible for a new business model to emerge. We run Adsense because when agencies site target www.nautanki.tv for their campaigns we are able to go back to the clients and talk to them about doing business with them. :) Which translates into revenue for everyone - including the publishers.
2. We run it on the website and not on the network of over 1500 websites. Had we done that we would have been able to rake in big money. But we are not desperate :). (by the way being desperate is a good state of mind to be in for a startup, it reminds you that resources have to be utilized better)
3. The nautanki.tv channels are primarily for video content. We (surprise! Surprise!) webcast original content. This content comes after the TVC and the TVC is incidental. The TVCs pay for the content, so far we have paid out of our pockets but someday the trend will change.
4. We created the network as a distribution medium for short format content, for documentaries and work that never gets visibility because the powers that be do not see value. We work with close to 200 film makers who now see nautanki.tv as an option to showcase their work and maybe make money. Did any of you guys know that documentaries that we webcast get viewership from around the world? and that we single handedly give more viewers to the independent film makers than all the OTHER guys put together.
5. Autoplay was a demand that came from the publishers. We will make available both options with and without autoplay soon. Publishers make money when there are paying ads on the network and when their traffic clicks to watch the content end to end.
6. We think we have gone beyond the point where there are any doubts about whether we will survive or not. We are well funded. We do not believe in making announcements about how much and from where. The proof of the pudding is, dear sirs, in eating it, well in this case you do your bit and get to the Rs 10000 mark and we will send that nice little cheque to you with a thank you note. We have done that for the last 5 months and have created a mini ecosystem by that virtue alone.

So there am done explaining.

So when people talk about alexa ranking (by the way today we are at 2976 in India)we do not know what to tell them for they do not understand what nautanki.tv is all about. When they say we are desperate we smile and get back to work. Rome they say was not built in a day.

Cheers

Hello there

2007-08-07T21:11:00.000-07:00

hi

This is my first post here on this blog. I have been told to blog here often enough but i always shied off citing a number of reasons.

but the real reason was i did not have anything to talk about.

NOW i have.

Nautanki.tv is now moving. The environmental elements of content providers, publishers and finally the long and eagerly awaited advertisers are here. Our upgrade to the player and its associated back end which targets the Advertising Demographically, Geographically and Contextually has paid off.

The next upgrade will be to handle the Immense traffic build up with is now in TB's a day. and no i don't mean tuberculosis i mean Tera Bytes yes BYTE not bit.

We are enabling clustering, pumping up RAM, Quadrapuling the bandwidth, tighter code, a better interface for all, etc etc.

On the whole we shall be shortly migrating to version 2.0.

what does it mean to the user, publisher,content guys and advertisers.

A better system, more focused on deliverables , less procedural hassles. and most importantly more money and more bang for the buck.

nautanki.tv is now storming up the rankings and its on its way to beating competition and overtaking them in the viewership stakes.

But as usual we have our own set of doubting Thomases.

but all these doubts are because of not really understanding what nautanki.tv is.

a lot of people assume that we are an advertising network.
more than a few think that we are another you tube clone.
a few even think that we play naughty videos.

but what is nautanki.tv???

Its Television Online. Just like you have television channels on you television we are Television on the net. and just like television we are recovering the cost of making and webcasting the content by playing ads.

the difference is that the advertiser can have a better engagement with the viewer. Its like talking to an audience of ONE and a call to action with a click which can get them a client in a jiffy.

but nautanki.tv bigger role is enabling the repressed creative talent in this country to get an audience to tell their story using an audio visual platform.

we are doing for film makers what all the popular talent competitions on TV are doing for the singers and dancers.

Also there have been a lots of bouquets and brickbats because of the Auto Play feature being enables.

There was this one comment i read somewhere

"The video starts playing and visitors get diverted from the topic and start watching the ad."

When will people get it that people also watch the content. Nautanki is like an RSS feed of video content on your site. It ads value for to your site. We have found that our publishers have had in increase in visitors by 30% month on month since they have added a nautanki.tv video feed

continuesssss......

saturdays are never the same now!

2007-08-04T00:58:00.000-07:00

Hello,

It has been sometime since the last blog post. There has been too many things going on and time has been at a premium. The last four saturdays have been days when one has woken up at six in the morning, got ready and driven into office to ensure that things that were pending from the week do not spill over into the next week. Gone are the days of leisurely coffee and a breakfast with time.

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We now have 1500+ video feeds on our system. Everyday we get requests for additional features, solutions for tech problems and "mera paisa kabhi milega" answers. The most curious has been the surge in people wanting to join nautanki.tv as partners or as employees. A few have taken it upon themselves to write in daily with suggestions and ideas on how nautanki.tv can become the next Google, Microsoft, Youtube, Viacom, NewsCorp and so on. Ideas and suggestions are welcome, they help us know that we are on the right track, but emails that tend to be veiled threats, "I was dreaming for as 'CONSULTANT-PARTENER' with NTV, but ball is in yr court now" tend to get tiring. We sometimes offer some of the more enthusiastic publishers a chance to be our affiliates. And they tend to do everything other than do what they are supposed to do.

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We have advertisers finally on our network - remit2india, ebay and ikobo have started their campaigns. This will mean more money for publishers and content providers. Lets hope more come as time goes by. Publishers have to remember that they get paid only when there are paid ads in the network, and that takes time. Please do remember that a new medium will take time to be accepted. After all you guys are part of something that has never been tried before anywhere.

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Our new player went live a couple of weeks ago. We have intelligence in the player - IP targeting, content sense, click through trackers and a few never befores have been put into the player itself. And like any other company we have had people writing back saying they love the player or they hate it. Most hate its are due to the autoplay feature. We promise to take a final stand on the autoplay feature within the next month.

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Alexa Alexa do you see us now? We are crawling up the much followed alexa rankings. Does that help the people who are skeptical? Would you eat your words and humble pie if nautanki.tv reaches the top 100 websites in India? It did not matter to us for we knew what we were saying but then sometimes we too get emotional when people start calling us names and doubt our credentials. Thank you Ram for making this possible.

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We also have a small social network experiment live now. Test drive it please and let us know

nautanki.tv video feed tips

2007-07-15T21:47:00.000-07:00

As our community of web publishers increase everyday, we are discovering the ways and means in which nautanki.tv's feeds are being used to generate video views. One can simply cut and paste the video feeds onto the web pages and hope that people click on the play button and watch the content, but thats a very lazy way of using this powerful medium. Here are a few tips and ways in which a publisher can increase the video views on his / her web pages and thereby translate the traffic that comes to their webpages into revenue.

Tip #1: Don't embed nautanki.tv videos on empty pages
It is bad karma! Empty pages will mean that no one would visit the pages, plus the nautanki.tv system will not know what to classify your page as, hence all you will see on your feed are public service ads that are run for free. Free ads do not make any money for anyone. It is always better to embed the video feeds on pages that have traffic, it increases the chance of someone clicking on the play button and watching the content. Embedding the content in relevant pages will mean that people will find relevance between what you have on the page and what is in the video. When they return they will be more inclined to click on the video window to see whats new. You might want to associate your content with whats available, for example if you are talking about a movie you might want to embed the movie review / Phillumwallah channel feed.

Tip #2: Don't be afraid to ask questions
Write to us as many times as you want. It is a very rare day when one of us does not read the email and replies. Sophie our magic lady in customer services is prompt in taking up your cause and following up with the people at nautanki.tv. If you want to know more about the relation between your website and the kind of content we have, please feel free to write in to info[at]nautanki[.]tv . We also welcome your inputs on the kind of content that you want.

Tip #3: Play on the uniqueness of your content
Make people who read your website want to click on the video feeds by associating your content with the video, by subtling suggesting that they can see a video by clicking on a link etc. We have seen that unique content gets people to come more often and the more people coming onto your website would mean more are the chances of they wanting to see the videos.

There are many ways other than embedding the content onto webpages to increase the views on your feeds. The most popular seems to be sending out the embeds in an HTML page via email to people in your address book. Several of our publishers have been doing this regularly and have been benefiting from the results. You can also create newsletters which combine your website contents with videos from nautanki.tv and send it to people who subscribe to your newsletters. People have also been submitting links on digg, reddit etc and have increased the number of views. The ideas seem to be limitless.

As we grow and have a bigger family we will learn more innovations and innovative uses of our feeds. And we at nautanki.tv will keep sharing them with the publishers. Keep innovating and thank you for your support.

Anger Management :) :)

2007-07-06T01:17:00.000-07:00

Patience, wasn't exactly one of my biggest virtues ever. I always loved interacting with others, working with a team and all of that but ironically, my short fuse always gave way. The one most important thing that I have learnt in the past 4 to 5 months is that being a channel producer is definitely not a cake walk. I was sooo damn wrong in thinking it would be easy.

Being a people's person is hard, dealing with them patiently is tougher and then getting work done through all of this is close to getting a glimpse of god!!!

Okay, so I'm exaggerating, but the point is that trying to switch between mental states so that you get along with every member of your team is next to impossible. Trying to do this everyday-- forget it!. Here at nautanki.tv, we get a wide variety of people in all shapes and sizes with a very eclectic mental range. It's a lovely assortment :) but when I had to deal with it initially, this box of assorted chocolates did not seem too wonderful. I admit it. I have flown off the handle quite a few times- bruising, injuring and sometimes demolishing the egos of many of my hard working producers. (I hope I haven't got myself onto their hate lists please).

Well, It's difficult to always relate to everything that comes my way.... right??

But then when I have to say a flat NO to soo many nice ideas oozing out of these creative brains, it's the hardest! These geniuses come with concepts and their faces glowing like 1000w bulbs and when the ideas get rejected, their faces resemble one of those zero power lights. Truly heart breaking. It's these sights that have inspired me to venture into the unknown...... I am becoming patient... beat that! I am becoming more and more tolerant by the day :). In the process, I've realised the true value of my team. They are an awesome bunch... talented and enthusiastic. Now it's my duty to pull up my sleeves and collaborate these scattered thoughts together and help them execute it.

Even if that means that I have to deal with the craziest brains ever created.... I'm all for it!!

TOP TEN SHOWS IN NAUTANKI

2007-07-04T23:02:00.000-07:00

Hi guys,

Lets us know your favorite top ten shows in Nautanki.

You can let us know through the comment section :)

Adios

Prax

will they ban us now?

2007-06-28T23:24:00.000-07:00

Alootechie published the most juicy part of nautanki.tv's online video consumption report - 85% of online video consumption in India happens from offices and paves way for a flurry of emails to nautanki.tv and two comments on last count on Alootechie itself that we (nautanki.tv) has shot itself in the foot by publishing the report, further adding that now systems admins (may the lord bless their souls) will ban all video sites including YouTube, etc.

Assuming that systems admins in organisations are all intelligent, one would think that they would have already done the needful long before our report. But the truth is that consumption still happens from offices. We think it is because organisations sometimes are nice and do let people chat and browse.

Fortunately for nautanki.tv it does not impact our viewership in any way. 98% of our video views comes from our network of video feeds on close to 1300 web properties. For example SaffronTrail.com is one such web property that has nautanki.tv feeds on its pages. Since the videos are played off so many pages it is not likely that all those pages would be blocked.

What fun!

some little bit more nautanki?

2007-06-27T21:33:00.000-07:00

Agencyfaqs has published nautanki.tv's report on online video consumption in India. "New Tube" it screams loud! Read it here They have called it a case study since it looked at the way video is consumed by nautanki.tv's audience. What everyone forgets is that the audience did not come to nautanki.tv the URL / website to watch the videos. They did it off whichever websites they were on. nautanki.tv has 1312 feeds live currently. The point that we are trying to make here is that even if nautanki.tv conducted the study, the viewing happened off other websites, where there is existing traffic. We feel that since the viewing was scattered over such a large base it gave us an accurate feel of the kind of content that is watched and we were able to measure the various factors that goes into good viewing.

If anyone is interested you can download the complete report here

Fun to Work

2007-06-27T03:52:00.000-07:00

Well this can be termed as a sequel to the earlier blog entry from Sunil.

Nautanki.tv is now consistently generating good traffic and Content Producers.

The first set of Content Producers were bachcha's who seemed hungry, but lacked temperament; the second encounter was with the experienced one's.. those who talked, discussed, analyzed, committed and never came back..one went back angry!!!

The third kind had the hunger to create and the knack to explore..they made loads of mistakes with their deliverables, but tuned and refined their act at the latter stage. Many of them were also Publishers and Users.

We also came across lots of short films made by 18-24 year olds. Amazing films, good visualization, technically short, but great effort nevertheless.

Its been fun working and interacting with these guys. Learning curve for all concerned, including yours truly.

Moving to the most important part- that of monetizing the efforts!! Nautanki.tv is on track and very soon we will see some good tractions on all pieces of art.

Cheers

mera paisa kab milega?

2007-06-17T21:02:00.000-07:00

Hello,

The most common calls to the nautanki.tv office is related now a days to the question 'when will i get paid'? Most of our enthusiastic publishers even call up at 8 am on a saturday and expect that someone would be insane enough to be available to answer the question. Mani called up from Kochi last Saturday and I just happened to have walked in all dressed to make a presentation (I am known to be insane since most days I am in office at eight or even earlier), had I been a little late he would have been treated to a very gruff Amar Singh ( no jokes here ) our man friday and unless you can manage to decipher the Nepalese laden Hindi, you will never figure out what he says. And our dear friend Mani would have gone back and said that nautanki.tv is a scam. (shudder).

To set the record straight we are not a scam, we pay on time and the following are the answers to most of your questions:

1. When do I get paid?
Answer: You get paid when your account reaches Rs 10000 in a calender month. In case you make Rs 12500 in a month then the amount payable to you is rounded to the nearest Rs 10000 multiple and the balance amount is carried forward to the next month.

2. When do the cheques reach me?
Answer: All cheques are written out between the 5th and 10th of the month. The cheques for May 07 would get written between 5th and 10th of June 07. The cheques are sent by courier ( DTDC or Blue Dart ) and usually reach the publishers by the 12th of the month.

3. When are the cheques payable?
Answer: Cheques are payable on the 5th of the following month. For example if your account reaches Rs 10000 in May, the cheques will be mailed out to you by the 10th of June and you can deposit them after the 5th of July.

4. Why the 30 day period?
Answer: There are several reasons for this period, the primary reason is that we assume that our advertisers would be nice and pay us within that period. If they do not we would like to have some breathing space. Please do remember we are a startup and we DO NOT have deep pockets.

5. When will all this information appear in the publisher accounts sytem?
Answer: We have a major system upgrade slated for this month and if Ram permits we will have the answers online.

In case you still have queries and want a human being to answer your questions please feel free to write to info[at]nautanki[.]tv and Sophie will reply as soon as she can.

Cheers

Alexa Alexa where art thou?

2007-06-14T21:08:00.000-07:00

You know you are doomed when you sit in front of internet experts and talk till your mouth runs dry and the only reaction that comes by from the 'royal highness' is "What is your Alexa rank?". What to do? we are normally like this only!

Well nautanki.tv ranks at 424,097 on Alexa!!!

Must we run scared? or are we bothered? No actually. The reason is that Alexa counts traffic to a destination using the Alexa tool bar which is installed in a lot of browsers. Currently the number of browsers that have Alexa tool bar is a debatable point. So if you were to type in www.xyzabc.com - Alexaji will tabulate how many others have done the same and will rank you. Fair enough but not fair to nautanki.tv because 95% of our video segment consumption does not happen on nautanki.tv. it happens on the 1113 video feeds across the internet. These never register on Alexaji's counters. So we never figure anywhere close to other respectables.

We do however break into the top 100000 websites in the world when the media writes about us and people come visiting. When that happens they register as publishers and go away with a little bit of nautanki.tv in their lives and web pages.

And we - all 18 of us in Mahim, Mumbai smile and get back to more work.

Another powerhouse joins Team nautanki.tv

2007-06-06T21:41:00.000-07:00

Achuthan Kutty, former founder of India’s first Interactive Agency Bridge Over TW, has joined nautanki.tv in Bangalore. He will be heading Business Development and Alliances for nautanki.tv.

Achuthan has been one of the pioneers in the interactive media space in India and has been in the advertising business for the past 25 years. He comes with very strong media understanding as well as a strong business development and client servicing background.

Commenting on his new assignment, Achuthan said, “Interactive advertising has been my passion; however it has been downgraded to the level of a sales only channel with virtually everyone looking at the Interactive Agency with the same lenses as a Direct Sales Agent. Pushing this to the limit and having only responses as the metric for the most part is in many ways killing the industry and robbing it of its vitality. I was on the lookout for doing something quite different, but yet within the Interactive Space and the offer from Nautanki, fitted me like a glove. While it is a start up I have no doubt of the capabilities of nautanki.tv and my move is in a way symbolic of how much I believe in nautanki.tv’s capabilities and growth potential. Moreover the position is as a Consultant, which gives me the freedom to pursue other non conflicting interests. ”

Welcome Achuthan, lets do some nautanki together.

newest member in team nautanki.tv

2007-06-01T23:30:00.000-07:00

He is kind of blue, so his parents (srishti and priya) named him indigo. Very aggressive, he has head butted a female already - she died recently. He normally tends to hang around the sales area in the office and flares his plumes when he gets annoyed with someone interfering with his space.

Presenting Indigo - our very own mascot.

nautanki.tv on regional websites

2007-05-28T23:23:00.000-07:00

Very recently Digital Inspiration and WatBlog said almost identical things and I quote "This 400x350 Nautanki.tv widget can also be good source of revenue for regional language blogs (like in Hindi, Tamil, etc) where contextual advertising programs like Adsense do not perform so well."

Considering that almost 60% of the internet population in India do not consider English as their first language of choice, we expect to see a lot of action in this space. Lets face it most Indians are comfortable reading in their mother tongue. You will therefore find a Gujarati websites doing better than an English one and so on.

At the same time digital media buyers seem to ignore this fact and pretend to be catering to the English audiences.

nautanki.tv will very soon be activating the regional publishers programs with content created for their needs and advertising thats more local.

work in progress

2007-05-28T00:28:00.000-07:00

hi guys,

work in progress to make nautanki.tv, the worlds most progressive online platform in terms of participation.

on one hand, you have content/ film producers participating by displaying their work and monetise;
on the other hand you have viewer participation thru' various blogsites/ web properties wanting more
and finally u have brands participating to take their products closer to the tg.

i will liken it to a movement which is gaining grounds horizontally & vertically.

its great to meet sincere film producers/ content producers young n ol, so very passionate about their work and wanting people to watch their films,
its great to hear content producers reacting positively to every comments that are posted,
its great to read from people unknown who have posted their suggestions to make nautanki.tv better at every step.

cheers and thanks for all ur support

monday morning blues and other such incidents

2007-05-27T22:39:00.000-07:00

"Online video viewing has surely become the latest rage. Nautanki.tv is one such site that works as an online video network and also serves as a platform for filmmakers." Says Mid-Day on Sunday. Read more here

The ecosystem of content producers fueling content consumption fuelling ad revenue is now a well established model and nautanki.tv leads the way. Our belief is that regular television content has a mass appeal but there are people who want to watch original content. Last month's experiment with IDPA did prove that we were right afterall.

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AlooTechie featured nautanki.tv's appointment of Srishti and the news item gets three comments too. (whoa! we have almost made it). Prasath has an interesting suggestion that we allow the publishers to make content for us with brands embedded in them. Well Prasath, thank you for the suggestion but sir who will get the brands to participate? And we are not an Youtube clone. Blogger Eklavya expresses doubts about nautanki.tv's ability to touch 12 crores in revenue this year - all I can say is that time will tell. We might as well exceed it too. But then hey it does take time. Blogger Satya asks what the source of revenue is - it is good old advertising using some intelligence. The ads will become clickable but at no time will nautanki.tv jump onto the bandwagon of being a lead gen machine. More as the week goes by.

missings links restored

2007-05-23T05:29:00.000-07:00

Thank you Amit for noticing that several links on the nautanki.tv pages were pointing into a black hole. They have been restored.

Some interesting nautanki.tv numbers

2007-05-23T05:09:00.000-07:00

Over the last few weeks I have been asked repeatedly why I think nautanki.tv would work. The reasons are simple and came from a media planner in the offline world (he plans media campaigns using newspapers and television). It seems that the overall comsumption of television in SEC A has gone down to about 20 minutes in the top ten metros / mini metros in India. The very same people it seems are now online from their offices and get all their entertainment from the internet. There is lack of genuine made for internet entertainment - segments within the 3.5 minutes duration. What nautanki.tv has done via the video feeds is to take the video content to the traffic that inhabits niche categories. This way the correct audience gets to see the right advertising and that results in amazing brand recall. Add to this the fact that we can send the TVC based on the region where the traffic is coming from, factor in demographics and a little bit of intelligent context and we have a killer medium.

The cumulative viewership on nautanki.tv network is at 500000 plus with a daily consumption of over 11 lakh segments. A segment comprises of a 30 second TVC + the content episode + 30 second TVC. The most popular channels in nautanki.tv are: Angoor, Phillumwallahs and Soul Curry. The websites that carry their feeds fall in the following category:

Angoor & Phillumwallahs - Youth and Bollywood centric websites and blogs
Soul Curry - women, travel, lifestyle centric

Mirch Masala - serious news centric and social issue websites and blogs. Mirch masala also has the highest number of embeds in the vernacular websites and blogs.

Chakachak has the most niche position with almost everyone subscribing to the feeds having websites and blogs catering to bikes, cars, fashion, advertising and young adult.

Republic being UGC centric and gets just 2% of embeds and these are from people who have embedded all the feeds in order to generate maximum revenue.

The maximum traffic / viewership is on Angoor (25%) and Phillumwallahs (20%. Mirch Masala gets close to 15% of the viewership, Soul Curry gets 18%. Chakachak gets 14% while Republic gets merely 8% of the viewers.

We can derive meanings from looking at the share of traffic and corelate it to which category of websites / blogs etc have taken the respective feeds and find out that the maximum traffic seems to come from youth specific web properties. Even if embeds of a channel are in larger number of web properties the traffic generated might be lesser in number.

Unfortunately the media agencies do not know how to classify us. The old media ones say it is internet and the digital agencies are stuck in the rut of providing click throughs and leads. Something tells me that it is time for nautanki.tv to set the standard for online video media and create a sub category. The movement has already started elsewhere in the world, maybe it is time we in India went ahead and claimed this territory.

INSIDE NAUTANKI by Praxation

2007-05-16T23:08:00.000-07:00

Abhijeet Ghosh Finally Graduates

After all the hardwork.. (from me Prax) Abhijeet Ghosh had finally graduated from NIFT. His design reached in time and he pulled of one of the most inconvienient attempt which he might not try again ( to graduate). Now the news is he is partying and Prax as usual is busting his $#@ off to finish the scheduled programming.

NAUTANKI GOES LIVE TO CONTENT PRODUCERS

Now all those Content Producers can get a sigh of relief who were ripping DVDs after DVDs, and running to Shivaji Park (no not for jogging... Nautanki's office is there) to deliver the shows. Now you can register to Nautanki.TV as Content Producers and upload you shows from the comfort of your home. Now I wonder is there an examination process for the uploads cuz there is no limitation of perverts in the internet who can provide you explicit content, on a positive note that can increase the views as well as the drools. You can also see the revenue generated by your show through the views once you log on. By the way Mr. Sunil.. I had registered 2 days back and its still not approved.

SPY CAM HITS NAUTANKI

SPY CAM show hits Nautanki(DOT)TV and our favorite viewer Mr. RISHI had ruined our excitement about the show. He actually didnt like the show. Well we will have to take it as it is... but next time I think I am gonna stop having high expectations about my shows :(. Also watch out for WISE GUYS INC, BAZAKUFOOKISTAN, RATE MY TALENT and A BEAUTIFUL MIND.

ZAPAKUFOOKISTAN NAME CHANGED

Due to some unavoidable reasons Zapakufookistan's name had to be changed to Bazakufookistan along with double work for MR. PRAX. So its the same show with the same Horny sheikh with his body guard running around camels leaving behing hot women. I still think the name could have been a good advertisment for the people who sacked the title of this show as of anyways they are unheard of.

THE FEAR IS GONE!!!

The fearful HANDLES of our Content Head had suddenly disappeared. Yes am talking about VIKRAM and his Dangerous Moustache.. its gone.. Now i dont fear him and neither would other content providers. Is that a good thing or a bad thing.. hmmm.

Nyways STAY TUNNED for more....

PRAX

Nautanki.tv appoints ex-Rediffusion hand Srishti Sawhney

2007-05-16T22:27:00.000-07:00

"Nautanki.tv, which was launched in November 2006, is on a consolidating spree. The online video media network has roped in Srishti Sawhney as head of marketing and account management" says Agencyfaqs.com. Read more here

What the news networks do not mention is that she is a team player to the core, people relax easily in her presence. Her key strengths include strategic thinking, multi-multitasking and making people deliver (with as little bloodshed as necessary). She is a hands-on problem solver with the ability to initiate change.

Though aloof from the polemics of sexes and the conflict of gender, She wants “half the sky”… is A ‘sucker’ for her yellow Labrador ‘Oyster’, travel and good sushi, she spends her weekends trying every new restaurant in town.

The Monkey, by the Chinese horoscope, Srishti is all Yin. She likes beautiful things: Aromatherapy, karmic healing, artistic yoga and Johnny Depp.

We promise to persuade her to allow us to photograph her and put the pic up here soon.

Welcome Srishti to the nautanki

We were hacked

2007-05-14T00:21:00.000-07:00

nautanki.tv was down for 7 hours on 10 May 2007. A hacker managed to enter the nautanki.tv system and insert malicious content onto the system. Ram and his able team managed to get things back up in a phased manner. We are happy to say that we are alive and are rocking as before.

The hacker has been identified and legal proceedings have been started. We have a signed confession from the hacker.

The downtime gave us an insight into how our community views us. There were many emails that questioned us about our ability to run nautanki.tv and such, at the same time there were emails from publishers who offered to help us identify the problem, who went out of their way to give us their valuable time to test the systems before we went online again. We have had this wave of goodwill that came from nowhere. I humbly thank everyone of them.

nautanki.tv is not some great big organisation that has suddenly come alive promising to change the world. We are a startup and we face everyday every problem that people our size face. We stumble and fall, but we get back up dust ourselves and try again.

We are committed to create a viable ecosystem and every member of team nautanki.tv knows it will never be easy. We promise one thing - we will make history.

Thank you once again.

Sunil R Nair
CEO, nautanki.tv

we were hot last month, we are now merely hotter

2007-05-08T23:38:00.000-07:00

Wooing NRIs with online videos

2007-05-08T23:34:00.000-07:00

Business Standard says "NautankiTV, along with big players like Rajshri Media and StarTV’s indya.com, is targeting the non-resident Indian (NRI) community with online videos and looking at advertisers who also plan to attract this customer base." Read more here

Sure they got the name nautanki.tv wrong and all that but hey we are not complaining. I do remember asking "Google?!!! woh kya?" some years ago.

hum businessworld mein bhi

2007-05-06T23:11:00.000-07:00

We are famous!!

how viral is viral? and other musings

2007-05-06T22:43:00.000-07:00

Last week saw my belief in the power of the net being reconfirmed. nautanki.tv finally went viral. It spread like wild fire across the net space in India with blogs and rss feeds abuzz with our distribution model for content. We are very close to attaining critical mass and all logic points to a redux of what happens to good ideas. We are gearing up to doubling our feeds every week. Which would mean that we would become a significant player much earlier than expected. The answer to how viral is viral can be answered by looking at the way myspace grew or how youtube redefined video content. We are viral in that sense.

What does this mean for the content owner? The answer lies in the fact that today no one can get content across to audiences the way we can, 24x7 we can feed content to audiences who want to see humour, docu dramas, spirituality etc from wherever they are on the net. It means that someone like Altergraph - one of our content partners can now make shows that will have an audience however small they maybe.

For the advertiser it is more value for their money, here is a way to get to audiences that are focussed, where the brand salience gets established better than on television. Small brands that want to reach targeted audiences without blowing a whole in theirs pockets can advertise in small quantums.

nautanki.tv has started a small fire which now is begining to look like a wild fire.

IDPA Nautanki.tv awards pics

2007-05-04T02:52:00.000-07:00

The IDPA Nautanki.tv online awards - bubblies

Gauri Warudi being presented the winners award for Silent Ghungroos by Kavita Chaudhary

Vikram Prabhu - Head of Content, nautanki.tv, Aditya Seth and George of IDPA

Team Nautanki

usual suspects II

2007-04-27T03:24:00.000-07:00

Vijay - our camera and lighting expert. If you love the rich look of our in house shows, this is the man you want to meet

Vinod and Poonam. Poonam schedules the various shows on nautanki.tv, Vinod edits and create magic with raw footage.

Thats me :) and the buck stops here

the usual suspects

2007-04-26T19:43:00.000-07:00

Here are a few of the people behind nautanki.tv - the ones who make this ecosystem tick.

Priya - she normally is found threatening the clips into submission. She is our Channel Producer

Herumb our resident expert on all things spiritual and head of servicing, he ensures that the clients are kept happy always

This is Mr Prabhu - our head of content. Deep in thought about the next lunch. As you might have guessed it right, Mr Prabhu loves food.

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We will have more pictures added to this series as we go along.

musings from here and there

2007-04-26T19:35:00.000-07:00

Been reading a lot of corporate bios in the hope that they would be able to put some light into the workings of businesses that have grown virally. So far have read up the ebay story, google and have dipped into the workings of Apple. One thing is sure after reading these stories - there are no secret sauces for success. Ideas have to wait for the right blend of time, money, people and circumstances to make it big. And not in the same order. A business plan cannot ever get it right. No matter what the VCs say.

nautanki has reached that sweet spot. It is viral in nature, it has a community aspect and it reaches deep into places that did not exist before. It is an ecosystem that is symbiotic in nature, where the viewer feeds the content owner who in turn makes stuff for the thousands of websites. Now one has to make it into a cult brand. Maybe do a Guy Kawasaki and find an evangelist to take to the masses. We have some 27 filmmakers who take the idea to others and now are beginning to bring in people who are not seperated by the proverbial seven degrees.

ah! that reminds me of a journalist asking me if we are going to ever change the name. The answer is a firm no. nautanki is a fine name, Indians will never forget it and the rest of the world will wonder what it means. Either ways we have top of the mind recall. Am not sure if "lets nautanki it will ever" go on to be what Google is but we can try. Maybe "chalo nautanki karein" will be the equivalent of "let us google"

My brother in arms Mr Prabhu says that if there is a word in the Indian dictionary we should have a video for it - this ambitious to say the least. But I think there is value in people searching for something in mumbai and finding a video for the same. Imagine doing it for Guwahati and Alamaty and a small city in Outer Mongolia and then getting local ads.

Like I said we are just about hitting the right spot

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Let me welcome at this point Srishti Sawhney into the nautanki.tv family. Srishti comes with an amazing career in advertising account management. She has handled clients like Coke and has some 14 years of experience in the advertising rumble. Srishti will be responsible for Ad Sales in Western and Northern India.

We are sure she loves doing nautanki once in a while!

boss bol kya bolta hai!

2007-04-05T03:53:00.000-07:00

Hi,

We went live with 74 min. of daily/ fresh prog yesterday. God! It was some experience. Now the situation is, we have more than 60 min. of fresh content available for daily consumption and the entrire time goes in putting them together in an uniform basket... Its painful, yet fun.

This entire process of aggregation, production, packaging, marketing, capsuling, selling, promoting has made the team grow as a unit.

Now we can stand up to anybody in the content market and say, 'boss bol kya bolta hai'!

One of my producers excitedly called up saying, 'arre my content which went live yesterday has generated more than 1000 hits in just one day!, i am motivated to do more now, lets talk'..now that 1000 hits a day/ a content is just the tip of the ice berg which runs deeper than what one can ever imagine.

By the way, we've been approached by two of the top most media & entertainment companies, asking us if we could broadcast their content on nautanki.tv...kya bolta hai!

I knew this was true - Internet is God

2007-03-31T01:02:00.000-07:00

itz a bugs life!

2007-03-28T23:44:00.000-07:00

They say when you get into public domain be ready to take on people who will rip you apart for things that are insignificant. nautanki.tv is in public domain now, we have had a consistent viewership of 100000 segments per day for sometime, some 50 odd web properties subscribe to the nautanki.tv feed. The system works. But as with anything new - its has bugs, these surface when we use the system to its max. For example we upgraded our viewer (the small window that plays the video) last night and realised that the controls get disabled for no reason when the video plays for the first time. When you replay the same video the second time at the end of the segment the controls come back alive. Strange things go on. And we are scratching around to figure out why. It seems now that the problem is at the developer level - the guys who made the basic player have a bug!!!

The viewing experience is better now. You can go full screen. Just right click and follow options. We serve a mean channel!

Last night we also were hit by somebody who wrote thus on a public forum:

"The site is very poor in navigation.
The links are not functional

It is still in Beta testing, I would advise you to set it up and functional before promoting it"

Then the guy writes in private that he did not understand the system. What can one do with him? grin and bear it I suppose.

We are ok with people who take us to task for system failures, who write in saying we suck. Then the very same ones go on and help us rectify the problems. I cannot understand the types who just denounce.

nautanki.tv is a movement and we are happy to be a part of it.

Mixed bag of talent explodes on Nautanki.tv!

2007-03-28T10:23:00.000-07:00

April is a very crucial month for us. Nautanki.tv will have 1 hour of fresh programming across all the channels starting from April. When the intensity of pulling off something like this finally descended upon us in Feb-March we all broke out in cold sweat; to put it mildly. We had shoe string budgets at hand and were supposed to create this very generous mass of content that would be impactful, strong, snacky, edgy, stylish and lots more!
So, I was staring at the walls in our office one eventful evening out of sheer exhaustion. How and where were we supposed to start!

Then began our very exciting task of meeting content producers. This I must say was highly exciting. We met people who had made some great short films, we met people who had worked in professional media settings, we met people who wanted to do something related to films and TV and desperately needed a platform and we also met people who were busy shooting their pet dogs peeing on roads and putting these very catchy videos on YouTube. We met a whole bunch of talented, funny and interesting people. Some were really good and some were not, but the most important thing to remember here is that all of these people had something in common. They were all eager. Eager and impatient to direct their own film, eager to act , eager to make it on their on and the eager to succeed. Personally, I loved them all and really wish I could work with everybody.

Now this mixed bunch of people is producing a whole lot of content for us and the best part is that they also get to make good amount of money through it. That's nautanki for you.

If you still haven't heard about us then simply pick up the current issue of Business Today. We are featured as one of the 10 best start ups in the country and mind you, we happen to be the youngest of the lot. Now comes the difficult part of living upto it. But I'm not getting worked up. We have enough ammunition to really crack this thing.

Wish us luck!

april's fool

2007-03-28T02:11:00.000-07:00

April's here, almost!...we thought we will struggle to create a hr of daily fresh programming. On the contrary, we are struggling alright, but the struggle is now on scheduling the huge amount of content, we have 'Amassed'. 'Aggregated' could have been the right word, but trust me it would have been an understatement.

The show genres on nautanki.tv is getting wider horizontally and shud match all the verticals in terms of reach & revenues :) keeping our investors happy :))

The team now has sunil, herumb, priya, vinod, poonam, vishwanath, vijay, man singh, vijay II, rahul & gang, ramanand, abhijeet, satyajit, dalton, gautam & gang, pradeep, kunal, zarina, sahastrabuddhe, akshai & gang, nandita, deepshika, ram, sanjeev & gang, peeyosh and urs truly.

Original Content the only way out on the internet

2007-03-23T21:25:00.000-07:00

We have met a lot of investors, pretenders and content owners. On cue the conversation veers away into areas like - YouTube, Star Tvs initiative on Indya.com and such mundane things.

Our point has been always firm on the fact that the Internet media is a different animal. TV content recut or repurposed will be too expensive to procure and even worse is the attitude of the television channels. Movies is impossible because of non starters like minimum guarantees. We firmly believe that short format content - the kind thats best suited for the net can be produced at a fraction of the cost of what it takes to make regular TV content. The attitude, style and grammar have to be different. The viewer on the net has other more interesting things to do and watch and snacking is what he wants off you. So give him things that are snacky in nature. Much like MTV India or ETC.

Most content creators in India do not seem to understand the economics of the game. Nautanki.tv is providing content creators a platform to reach an audience, we are also selling ad spots to brands who are willing to buy the space. And we share the revenue with the content creators. So if the content is great there is no limit to what they can earn. Of course we will also make money.

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